In the e-commerce marketing strategy

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According to a survey, the "shopping cart abandonment rate" of global e-commerce is as high as 71.61% , which means that most people are used to adding products to their shopping carts, and then... nothing more. However, the beauty and skin care product brand "Allyoung" uses automatic journeys to automatically remind consumers to return to the shopping cart to check out, thus retrieving orders that have been forgotten by consumers.

"Allyoung" uses the GA event "Add to Shopping Cart" as the trigger point for the automatic journey, sets a time of day, automatically determines whether consumers have completed checkout within one new zealand whatsapp phone number day, and then pushes LINE messages to customers who have not yet settled their orders to guide traffic back. Checking out in the shopping cart or continuing shopping on the official website also brings good results of 55% opening rate and 46% click rate.
in addition to sending shopping cart reminders like "Allyoung", you can also ask the people who received the reminder to decide whether to purchase again after N days, remind them again or provide limited-time discounts, and push them all the way to the end. For customers who have purchased it, you can also set a repurchase reminder, for example, send a LINE message after 90 days to remind them: It’s time to refill the mask!

Shopping cart abandonment rate is calculated as: [1- (Number of completed purchases/Number of shopping carts created)] *100%
Case 3: "Parent-child World Online School" parent-child education course
Parent-child world_Customer Journey Case

The online course brand "Parent-Child World Online School" derived from the magazine media "Parent-Child World" has launched LINE OA "Parent-Child World Learn Together" to promote various educational courses, designing a more "long-distance" automatic journey and richer information content, successfully increasing the course purchase rate.