Your e-commerce site is the showcase of your brand!

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quality web design is essential to convert a visitor into a customer. Its role is to make the purchasing process as simple, fast and pleasant as possible for the user.

No matter how much mexico phone data you invest in promoting your online store, you risk missing out on many orders if your website is not optimized for sales.

Follow our 8 professional tips for effective e-commerce website design:
01. Stay consistent with your brand
02. Put yourself in the user's shoes
03. Prioritize simplicity
04. Facilitate navigation and the ordering process
05. Use quality photos
06. Adapt the text
07. Include social proof
08. Become Responsive!


01. Stay consistent with your brand

To consolidate your image and the seriousness of your company with consumers, it is essential to present a consistent design on all your media: website, business card, flyer, catalog, social networks, etc.

We have already written many articles to demonstrate the need to establish a visual identity – or Branding in English – before any communication project. An identity that is unique to you and that reflects the values ​​of your brand .

Once your branding is established, the web designer's job is to adapt the graphic codes defining your brand (logo, typography, color code, etc.) to the constraints of the web and the challenges of an e-commerce site.

From the home page to the thank you page through the ordering process, it is important to maintain this graphic consistency to reassure the user.

Depending on your budget, you can opt for a custom design or the adaptation of an existing design .



Highlight your logo
Make sure your logo is web-friendly and visible on every page of your site. A logo with a vertical composition will not fit well in the reduced height of a menu bar.



Using Colors to Your Advantage
A well-designed and wisely used color palette is one of the main pillars of a successful visual identity. To learn more, read our article What colors for your visual identity.

However, it is sometimes not easy to adapt a palette to an e-commerce site because it is important to assign a function to the colors in order to guide the user.

Tip: Use brighter or more contrasting colors for buttons and important actions like “Add to Cart”



professional tips for effective e-commerce website design - tip 01
E-commerce site www.thewavefactory.com – web design and development: Li-Nó Design



02. Put yourself in the user's shoes
User experience is essential to transform a visitor into a customer.

Every detail of your website, from product images to contact forms, helps to seduce and reassure the visitor, thus encouraging their decision to make a purchase. That is why every decision regarding the web design of your e-commerce site must be made with user interaction in mind.

By putting yourself in the shoes of your future buyer, you will be able to anticipate their needs and preferences: What type of navigation would be best suited? What logic should you use to organize your products? How can you simplify the payment process?

Want to ensure the effectiveness of your website design? Have your friends and colleagues test it. Ask them to rate its ease of navigation, attractiveness, and visual comfort.