Spain is a country with enormous potential in terms of pay television . In the last three years, the number of subscribers has increased by 50% and this market already generates 1.8 billion euros in annual revenue.
Likewise, the Internet television modality has also experienced a huge boom, with an increase of 60% last year alone.
Netflix is one of the platforms that has gained the most Spanish subscribers, doubling the number of users in our country in just 6 months.
It is therefore not surprising that other companies are trying to jump on the content bandwagon to exploit a sector that continues to grow in the national territory.
One of the companies that is already beginning to establish a plan for the azerbaijan phone number launch of its own online platform is Telefónica.
In recent times, the company has clearly opted to produce content that, until now, could only be enjoyed through its pay channel Movistar +.
The aim of creating its own service, as reported by the newspaper El País, is not so much the Spanish market as the European one, to which it is intended to offer a content consumption model very similar to that offered by platforms such as Netflix or HBO, that is, unlimited on-demand content at more than affordable prices.
The United Kingdom and Germany are the main countries that Telefónica wants to target with its new project, leaving aside the Spanish and Latin American markets, although the productions offered would mainly be national.
In terms of content strategy, Movistar aims to have uninterrupted production in order to compete with the most popular platforms that have been on the market for some time with a broad catalogue that also plans to include content from its #0 channel.