We have transformed the way we teach in Spanish schools
Posted: Wed Jan 08, 2025 3:31 am
There are many ways to engage socially as a company. Innovation and emerging technologies undoubtedly offer huge opportunities for brands to positively contribute to improving their environment.
One of the companies that has used its capabilities to do its part for social good is Samsung through an ambitious virtual reality technology project with a charitable and social background with which it aims to fight bullying.
To explain how it works and the reasons for this initiative, Francisco Hortigüela , director of communications, institutional relations & corporate citizenship at Samsung Electronics Iberia, participated in Sustainable Brands Madrid 2017.
"Research and development is a fundamental part of Samsung's DNA ," he says.
With 34 research centres around the world and a fifth of its workforce dedicated to this field, the company has established itself as a benchmark in innovation.
And this innovation is reflected in the educational projects that have been launched in recent times.
"We believe that technology can have a huge impact in this area," he says.
For this reason, after meeting with the Ministry of Education and experts in the bulgaria phone number field, they created "Samsung Smart School" , an educational tool that takes advantage of all technological advantages for learning.
moving from a 19th-century system to a 21st-century one," explains Hortigüela.
Within this field, Dytective is another of the projects that have been launched and that, thanks to artificial intelligence, can detect whether a child is at risk of dyslexia.
Finally, bullying and cyberbullying have also been positioned as one of the objectives of the company's social efforts. Harassment is a clear problem in our society, with 20% of bullying taking place digitally.
To end this scourge through awareness, they have developed “ Asignatura Empathy”, a 360-degree virtual reality solution.
The brand wanted to take advantage of the video format to show not only the problem, says Hortigüela, but also the solution.
One of the companies that has used its capabilities to do its part for social good is Samsung through an ambitious virtual reality technology project with a charitable and social background with which it aims to fight bullying.
To explain how it works and the reasons for this initiative, Francisco Hortigüela , director of communications, institutional relations & corporate citizenship at Samsung Electronics Iberia, participated in Sustainable Brands Madrid 2017.
"Research and development is a fundamental part of Samsung's DNA ," he says.
With 34 research centres around the world and a fifth of its workforce dedicated to this field, the company has established itself as a benchmark in innovation.
And this innovation is reflected in the educational projects that have been launched in recent times.
"We believe that technology can have a huge impact in this area," he says.
For this reason, after meeting with the Ministry of Education and experts in the bulgaria phone number field, they created "Samsung Smart School" , an educational tool that takes advantage of all technological advantages for learning.
moving from a 19th-century system to a 21st-century one," explains Hortigüela.
Within this field, Dytective is another of the projects that have been launched and that, thanks to artificial intelligence, can detect whether a child is at risk of dyslexia.
Finally, bullying and cyberbullying have also been positioned as one of the objectives of the company's social efforts. Harassment is a clear problem in our society, with 20% of bullying taking place digitally.
To end this scourge through awareness, they have developed “ Asignatura Empathy”, a 360-degree virtual reality solution.
The brand wanted to take advantage of the video format to show not only the problem, says Hortigüela, but also the solution.