What is a Reel on Instagram and how to create one?
Posted: Wed Jan 08, 2025 3:32 am
Instagram Reels has been one of the biggest bets of this social network in recent years in its fight for users and their interaction with the platform versus TikTok.
These short videos have worked great for Instagram with incredible results, such as the modest amount of 17.6 million hours of daily views by users.
Taking similar characteristics to what TikTok does with its content, Meta has boosted the use of this tool to the maximum to compete with other social networks, so it is normal that we see more and more of this type of content when entering Instagram.
But what does reel mean ? Why has it whatsapp screening become so important for the platform? Let’s dive right in and explore the topic.
What is a Reel on Instagram?
An Instagram Reel is a short, vertical video clip that can last between 15 and 90 seconds, contains visual effects, such as transitions or filters, and is sometimes accompanied by eye-catching text for the user.
Another feature that makes Instagram Reels so interesting is their ability to add music and audio from other similar content, allowing users to create their own versions of what other people share or to create new trends within the community.
Within social media marketing strategies, Reels play an essential role when it comes to connecting with the audience. Thanks to the characteristics of the platform and these contents, they are easily shareable and can reach different communities around the world .
To reinforce the definition, we leave you an example of a reel on Instagram :
Main features of Reels on Instagram
Here are 5 features of Instagram Reels :
It is a section integrated into the social network, that is, it is not a separate application.
Reels are short. At the time of writing, Instagram allows you to create videos that are 15 to 90 seconds long.
Just like stories, creators can add effects and make edits to clips. Music is also a key player and essential for organic positioning.
Ideally, videos are recorded in vertical format, with a resolution of 1080 pixels by 1920 pixels.
The section has great prominence on Instagram. Its icon is located in the bottom navigation bar, next to the profile photo.
Now that you know more about Instagram Reels , let's explore together how to make one for your business.
These short videos have worked great for Instagram with incredible results, such as the modest amount of 17.6 million hours of daily views by users.
Taking similar characteristics to what TikTok does with its content, Meta has boosted the use of this tool to the maximum to compete with other social networks, so it is normal that we see more and more of this type of content when entering Instagram.
But what does reel mean ? Why has it whatsapp screening become so important for the platform? Let’s dive right in and explore the topic.
What is a Reel on Instagram?
An Instagram Reel is a short, vertical video clip that can last between 15 and 90 seconds, contains visual effects, such as transitions or filters, and is sometimes accompanied by eye-catching text for the user.
Another feature that makes Instagram Reels so interesting is their ability to add music and audio from other similar content, allowing users to create their own versions of what other people share or to create new trends within the community.
Within social media marketing strategies, Reels play an essential role when it comes to connecting with the audience. Thanks to the characteristics of the platform and these contents, they are easily shareable and can reach different communities around the world .
To reinforce the definition, we leave you an example of a reel on Instagram :
Main features of Reels on Instagram
Here are 5 features of Instagram Reels :
It is a section integrated into the social network, that is, it is not a separate application.
Reels are short. At the time of writing, Instagram allows you to create videos that are 15 to 90 seconds long.
Just like stories, creators can add effects and make edits to clips. Music is also a key player and essential for organic positioning.
Ideally, videos are recorded in vertical format, with a resolution of 1080 pixels by 1920 pixels.
The section has great prominence on Instagram. Its icon is located in the bottom navigation bar, next to the profile photo.
Now that you know more about Instagram Reels , let's explore together how to make one for your business.