what does he do?
Posted: Wed Jan 08, 2025 3:41 am
For example, if a business is tied to sustainability, it cannot rely on a character who often uses plastics in his content or does not believe in the value of recycling. This question is asked at number 1, because it is the basis in selecting a creator. 2. Is the influencer's audience targeted? How is the level of interaction? The number of followers is an important piece of data to evaluate, but it is even more important to understand the quality of the contacts (real and active) and the target audience .
An example with symbolic numbers: someone bosnia and herzegovina number data who boasts a profile with 500 thousand followers may be tempting, but it will not be suitable if perhaps some of these cases occur : despite a high number of followers, the engagement on published content is low (engagement rate); the topic covered by the talent/creator involved is not perfectly in line with the company that wants to hire him; only a portion of your audience of followers is interested in the target topic.
The engagement rate , in particular, is a relevant aspect. If the comments on a product promotion video are real and relevant, for example, there is a greater possibility of sales for the brand, because the connection between followers and creator is strong, there is great trust in what is being said. 3. How is the quality of the content? And the tone of voice? To judge an influencer it is always good to study his contents, from the originality to the realization.
An example with symbolic numbers: someone bosnia and herzegovina number data who boasts a profile with 500 thousand followers may be tempting, but it will not be suitable if perhaps some of these cases occur : despite a high number of followers, the engagement on published content is low (engagement rate); the topic covered by the talent/creator involved is not perfectly in line with the company that wants to hire him; only a portion of your audience of followers is interested in the target topic.
The engagement rate , in particular, is a relevant aspect. If the comments on a product promotion video are real and relevant, for example, there is a greater possibility of sales for the brand, because the connection between followers and creator is strong, there is great trust in what is being said. 3. How is the quality of the content? And the tone of voice? To judge an influencer it is always good to study his contents, from the originality to the realization.