Is a short keyword or a long one better?

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To choose the main keyword, simply start with those words that best describe what you want to push: for example “pistachio ice cream” or “organic pistachio ice cream”. In this initial phase, just worry about choosing simple and clear words , putting yourself in the minds of users potentially interested in your product and trying to understand what words they would use to search on Google.


Each of them has its advantages and job seekers phone number list disadvantages: short keywords , such as “pistachio ice cream”, are more searched for but for this very reason they attract more competition; furthermore, they are rather generic and therefore can be associated with search intentions that are not aimed at our products.


Those who search for “pistachio ice cream” may not be interested in your ice cream shop, but perhaps they are only looking for the recipe to make it at home. In short, generic keywords are more ambiguous : think of “chocolate ice cream”, which describes both a flavour of ice cream and a famous Italian song.


Many users who search for this keyword will ignore your site because it does not correspond to what they wanted to find. Long keywords , also called Long Tail Keywords , are less searched but being more specific they are associated with more precise search intentions .