Another example of the intelligent application of Educational Content has to do with providing information to the C-Suite that makes decisions about incorporating new suppliers.
Normally, the relationship between a supplier company kuwait phone number owner and a client in the advanced negotiation phase is focused on a single person. This person will then have to convince others (CFO, CEO, etc.). Being able to help them by having previously provided educational content adapted to each of these Buyer Personas is very useful for purchasing people as it makes their work easier. There is a specific technology for this: ABM (Account Based Marketing).
Finally, a particularly sensitive moment in the life of a B2B or Industrial client is the first year of the client's life. The famous Onboarding phase, where there is a lot of tension due to the change of supplier and the great pressure that the purchasing department usually bears from other departments still adapting to the new.
Being close to the client's different Buyer Personas in these first steps through good email marketing, product usage content, well-designed FAQs, etc. can be vital to facilitate the cruising speed of the relationship.