What is email marketing? Email marketing encompasses the various marketing actions carried out by sending targeted emails to a predefined group of people . It is a communication action that ensures a relationship between the company and its customers by automating the sending of marketing emails. This electronic marketing operation promotes a specific service or product that is likely to be of interest to a customer or potential customer.
Building a bond through email marketing
Email marketing is a highly effective solution for companies that want to create or maintain a bond with their customers or potential customers. Email marketing can be used in a variety of ways to personalize greece whatsapp data each message sent. The task of the e-marketing department will be to define the segmentation parameters or targeting criteria based on the data in the e-CRM database in order to select the best customers for the service offered or the product promoted.
The marketing email sent to a chosen recipient is defined by a digital marketing strategy (or e-marketing strategy) based on cookies and data associated with the consumption patterns of each Internet user. Each message will have been previously designed in correlation with direct marketing techniques. In short, each message must be appropriate for a defined e-marketing action, but also for the right target .
The Different Types of Messages Used in Email Marketing
Electronic marketing has different messages to be sent depending on an event or an action taken by a customer or prospect.
Marketing activation
Automated email marketing is triggered when a customer takes an action on your website , such as purchasing a product or service, or when they fill out a web form (requesting information, submitting a review, calling for after-sales service, etc.). Transactional emails are very common, as they can be used to confirm an order, dispatch a package or relaunch an abandoned shopping cart. They are effective, they stimulate the customer and are present in their daily lives without inundating them with information.
Event emails
These are used to mark a specific event, such as the anniversary of a customer's registration on your website. They can also be used to highlight a promotion, a special sale, or a flash sale on a product that may be of interest to the customer. Emails are targeted based on the consumer's purchasing habits, products previously purchased on your website, or pages visited . If the potential customer does not make a purchase, you can still retrieve information about their visits to your website and highlight their interest in a product or service.