Here are the main findings.

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Internet advertising has managed to recover from the 2022 crisis and is showing record results in history. Competition between companies is intensifying, which leads to an increase in the share of new channels of communication with the audience.

The more channels, the more work: new routine tasks arise and more analytics are required. For marketing to remain effective, it is important for managers to reduce bahamas telegram number database the amount of manual work. For example, you can automate the collection of semantics, obtaining information about clients, recording sales from various sources and other tasks.

For this purpose, more and more tools appear on the market that help increase the efficiency of advertising and the productivity of specialists. Most of them work on the SaaS model: users pay for a subscription to a cloud service, and its support is provided by the owner company. This is how Callibri, amoCRM and other services work.

How much money does a business spend on analytics and promotion?
Between 2022 and 2024, Mindbox, Calltouch, Coffee Analytics and Matemarketing studied the market to find out how much companies from Russia and the CIS spend on analytics and marketing. 150 companies from different niches participated in the surveys.


Companies spend about 15% of their turnover on marketing. 45% of it goes to online promotion. The higher the company's turnover, the less it invests in advertising: the share decreases from 20% to 12% for the largest players.
Companies in the CIS invest twice as much in analytics as in the US. If in the CIS 13% of the marketing budget goes to analytical services, then in the US it is only 6-7%.
Over the next three years, most companies plan to increase their analytics spending to 19% of their total marketing budget.
The more a company invests in marketing, the more it feels the benefit of analytics. Those who invest 20% of their turnover in promotion value the importance of analytics the most. Significant growth in efficiency from analytics begins after investing more than 10% of their turnover in marketing.
End-to-end analytics is a new trend. Companies strive to obtain maximum data on user experience. These solutions are already used by 46% of large companies, 29% of medium and 16% of small ones.