6 Benefits of Using CRM Email Templates
Posted: Sat Dec 21, 2024 4:30 am
Email marketing is a powerful marketing tool that businesses still rely on heavily. According to a study 1 , 93% of B2B marketers use email to distribute content. However
, consistently creating effective email campaigns is a Phone Number Database hurdle that every marketer faces. Additionally, marketing emails must have tailored content for the recipient to increase their chances of success. This makes email campaigns challenging.
Fortunately, custom email templates have eased these hurdles to some extent.
Email templates give you complete control over the personalization of content. You can customize your emails with minimal effort, as you will understand later in this post. It also reduces the amount of work involved in composing these emails. According to Aplers 2 (Martech Solution) , the monthly search volume for email templates was 12,100 in June 2020.
Learn about the benefits of using email templates. They will help you a lot in your marketing campaigns.
Ensure branding consistency
“Branding is the art of differentiation” - David Briere.
It’s difficult to maintain brand consistency when you’re creating emails from scratch every time you launch an email campaign. It’s also difficult to manually sync your brand voice and subject line across multiple emails.
According to Lucidpress 3 , consistent brand presentation has led to an average 33% increase in revenue. Using
email templates that match your brand is a no-brainer. The same email template can be used multiple times to easily maintain brand consistency. You can even create a repository of email templates that represent your brand, which you can then use as needed.
Create personalized emails
"Personalization is not a trend, it's a marketing tsunami." - Avi Dan
How to stand out from the hundreds of marketing emails a customer receives? Personalized emails can give you that edge!
Using personalized content in marketing is now more of a necessity than a luxury, and email templates make this process easier.
Email templates allow you to add customer information directly from a database or software. Say, for example, using the customer’s name in the subject line. In Vtiger CRM, you can use merge tags for this. This simple setup will increase the likelihood that your emails will be opened.
Improved email design
“If you think good design is expensive, you should consider the cost of bad design.” – Ralf Speth
Email design plays a vital role in determining how successful your email campaigns are. The email design should be consistent with your message and branding. If you don’t have the team or time to create beautiful emails, email templates can help fill that void.
Email templates usually come with their own design.
Vtiger CRM offers over 40+ pre-loaded email templates that can be customized. You can choose one of these ready-made templates that suits your requirements and use it in your email campaigns. You can even hire designers to create unique email templates for different occasions and needs. Vtiger gives you two options to create email templates – using the drag and drop editor and HTML/CSS. This ensures that marketers don’t fuss over the lack of a good email design while launching email campaigns.
You can also create a repository of such templates to be used when needed.
Use campaign metrics
You have to tell a story, paint a vision, know your numbers, and sell, sell, sell. Mitch Harper
Tracking the metrics of your email campaigns can help you refine your marketing approach. Email campaign metrics tell you how many of your recipients opened your emails, clicked on links, etc.
The metrics can then be analyzed for each template to ensure its effectiveness. Vtiger CRM offers several metrics in email campaigns such as unopened, bounced, clicked, unsubscribed, etc.
Based on these numbers, you can modify your email templates to improve their conversion rate.
Optimize your time
_ The bad news is time flies. The good news is you're a pilot. - Michael Altshuler.
When marketers use email templates in their campaigns, they can save a lot of time. The time spent on designing an email and testing its compatibility on mobile screens is saved. With email templates, all you have to do is post the relevant content and customize it as needed.
The time saved can be used to optimize the content for higher conversions or other marketing results.
Minimize errors
If you close the door to all errors, truth will be closed. - Rabindranath Tagore
Sending marketing emails with errors can be detrimental. It is vital to ensure that your marketing projects are error-free. Email templates can be extremely helpful in this regard.
Since email templates cover most of the email content, you need to enter less information than usual. This reduces the likelihood of human error in general. Additionally, email templates can be configured to pull data from a database or software to fill out emails.
Good content and design are two important aspects that are essential for the success of email campaigns.
The marketing emails that you send to your prospects should be formatted for readability and have visual elements to break the monotony of reading. Use Vtiger CRM’s email templates feature to easily meet these requirements the next time you launch an email campaign.
, consistently creating effective email campaigns is a Phone Number Database hurdle that every marketer faces. Additionally, marketing emails must have tailored content for the recipient to increase their chances of success. This makes email campaigns challenging.
Fortunately, custom email templates have eased these hurdles to some extent.
Email templates give you complete control over the personalization of content. You can customize your emails with minimal effort, as you will understand later in this post. It also reduces the amount of work involved in composing these emails. According to Aplers 2 (Martech Solution) , the monthly search volume for email templates was 12,100 in June 2020.
Learn about the benefits of using email templates. They will help you a lot in your marketing campaigns.
Ensure branding consistency
“Branding is the art of differentiation” - David Briere.
It’s difficult to maintain brand consistency when you’re creating emails from scratch every time you launch an email campaign. It’s also difficult to manually sync your brand voice and subject line across multiple emails.
According to Lucidpress 3 , consistent brand presentation has led to an average 33% increase in revenue. Using
email templates that match your brand is a no-brainer. The same email template can be used multiple times to easily maintain brand consistency. You can even create a repository of email templates that represent your brand, which you can then use as needed.
Create personalized emails
"Personalization is not a trend, it's a marketing tsunami." - Avi Dan
How to stand out from the hundreds of marketing emails a customer receives? Personalized emails can give you that edge!
Using personalized content in marketing is now more of a necessity than a luxury, and email templates make this process easier.
Email templates allow you to add customer information directly from a database or software. Say, for example, using the customer’s name in the subject line. In Vtiger CRM, you can use merge tags for this. This simple setup will increase the likelihood that your emails will be opened.
Improved email design
“If you think good design is expensive, you should consider the cost of bad design.” – Ralf Speth
Email design plays a vital role in determining how successful your email campaigns are. The email design should be consistent with your message and branding. If you don’t have the team or time to create beautiful emails, email templates can help fill that void.
Email templates usually come with their own design.
Vtiger CRM offers over 40+ pre-loaded email templates that can be customized. You can choose one of these ready-made templates that suits your requirements and use it in your email campaigns. You can even hire designers to create unique email templates for different occasions and needs. Vtiger gives you two options to create email templates – using the drag and drop editor and HTML/CSS. This ensures that marketers don’t fuss over the lack of a good email design while launching email campaigns.
You can also create a repository of such templates to be used when needed.
Use campaign metrics
You have to tell a story, paint a vision, know your numbers, and sell, sell, sell. Mitch Harper
Tracking the metrics of your email campaigns can help you refine your marketing approach. Email campaign metrics tell you how many of your recipients opened your emails, clicked on links, etc.
The metrics can then be analyzed for each template to ensure its effectiveness. Vtiger CRM offers several metrics in email campaigns such as unopened, bounced, clicked, unsubscribed, etc.
Based on these numbers, you can modify your email templates to improve their conversion rate.
Optimize your time
_ The bad news is time flies. The good news is you're a pilot. - Michael Altshuler.
When marketers use email templates in their campaigns, they can save a lot of time. The time spent on designing an email and testing its compatibility on mobile screens is saved. With email templates, all you have to do is post the relevant content and customize it as needed.
The time saved can be used to optimize the content for higher conversions or other marketing results.
Minimize errors
If you close the door to all errors, truth will be closed. - Rabindranath Tagore
Sending marketing emails with errors can be detrimental. It is vital to ensure that your marketing projects are error-free. Email templates can be extremely helpful in this regard.
Since email templates cover most of the email content, you need to enter less information than usual. This reduces the likelihood of human error in general. Additionally, email templates can be configured to pull data from a database or software to fill out emails.
Good content and design are two important aspects that are essential for the success of email campaigns.
The marketing emails that you send to your prospects should be formatted for readability and have visual elements to break the monotony of reading. Use Vtiger CRM’s email templates feature to easily meet these requirements the next time you launch an email campaign.