LinkedIn announces new tools to increase visibility and reach for companies
Posted: Tue Jan 21, 2025 3:51 am
LinkedIn now offers more tools to help companies gain visibility and reach more people.
According to LinkedIn itself: “To help your content stand out and make it easier for others to discover, we’ve developed several new tools. We can’t wait to see how you use them to engage with your audience on LinkedIn. […] We hope that as a result, your network will quickly find and engage with your content, leading to more connections and professional opportunities.”
But what are these tools and how can they make a difference for you?
What's new on LinkedIn?
It’s become quite clear that LinkedIn has been working hard on its platform lately. Improvements have been made in 4 different areas, which we’ll detail below!
1. SEO Tools
Now, you can optimize your LinkedIn articles for SEO. You can paraguay whatsapp data customize how your posts appear in search engines by changing the title and meta description. This means that instead of displaying the first few lines of your article in search engines, you can create your own description that includes relevant keywords. This is the customized text that LinkedIn will show in search engines.
To do this, simply access the articles you’ve already created and click on the publishing menu in the top left corner. You’ll see a pop-up box where you can customize your title and meta description. Then, click save in the bottom right corner — and that’s it!
If you have a lot of articles published on LinkedIn, this update may take some time. However, keep in mind that this work will make a significant difference to your visibility in search engines and on LinkedIn itself. So, it’s worth setting aside some time for this task!
2. Activity Section
The main update is in the Activity section. After a long time without significant changes to the appearance of user profiles, LinkedIn has implemented some changes that have made the wait worth it!
Now, in the Activity section of your profile, you can choose which types of content appear at the top. This allows you to select the best elements of your portfolio or the most relevant professional experiences, so that they are seen first by visitors in your Activity section. The idea is to highlight what is most interesting and strategic to convince people to hire your company.
This new setup makes your profile very visual and engaging. You can choose from videos, documents, images, and newsletters to highlight what you want people to see.
It is important to carefully select and organize the content on your profile, as well as to use high-quality images and videos. The better your profile looks, the more attention you will get from the people you want.
3. Newsletters
It was already possible to schedule posts on LinkedIn, but now you can also schedule your newsletters on the platform. Just go to the Share box and click Schedule to set the date and time for your newsletter to be sent.
According to LinkedIn itself: “To help your content stand out and make it easier for others to discover, we’ve developed several new tools. We can’t wait to see how you use them to engage with your audience on LinkedIn. […] We hope that as a result, your network will quickly find and engage with your content, leading to more connections and professional opportunities.”
But what are these tools and how can they make a difference for you?
What's new on LinkedIn?
It’s become quite clear that LinkedIn has been working hard on its platform lately. Improvements have been made in 4 different areas, which we’ll detail below!
1. SEO Tools
Now, you can optimize your LinkedIn articles for SEO. You can paraguay whatsapp data customize how your posts appear in search engines by changing the title and meta description. This means that instead of displaying the first few lines of your article in search engines, you can create your own description that includes relevant keywords. This is the customized text that LinkedIn will show in search engines.
To do this, simply access the articles you’ve already created and click on the publishing menu in the top left corner. You’ll see a pop-up box where you can customize your title and meta description. Then, click save in the bottom right corner — and that’s it!
If you have a lot of articles published on LinkedIn, this update may take some time. However, keep in mind that this work will make a significant difference to your visibility in search engines and on LinkedIn itself. So, it’s worth setting aside some time for this task!
2. Activity Section
The main update is in the Activity section. After a long time without significant changes to the appearance of user profiles, LinkedIn has implemented some changes that have made the wait worth it!
Now, in the Activity section of your profile, you can choose which types of content appear at the top. This allows you to select the best elements of your portfolio or the most relevant professional experiences, so that they are seen first by visitors in your Activity section. The idea is to highlight what is most interesting and strategic to convince people to hire your company.
This new setup makes your profile very visual and engaging. You can choose from videos, documents, images, and newsletters to highlight what you want people to see.
It is important to carefully select and organize the content on your profile, as well as to use high-quality images and videos. The better your profile looks, the more attention you will get from the people you want.
3. Newsletters
It was already possible to schedule posts on LinkedIn, but now you can also schedule your newsletters on the platform. Just go to the Share box and click Schedule to set the date and time for your newsletter to be sent.