How search engines work
Posted: Tue Jan 21, 2025 3:55 am
One of the main goals of search engines is to take users to the best pages , according to the search results. To do this, companies like Google modify the search algorithm (code capable of understanding and ranking pages), which allows for better ranking of pages.
These changes can cause websites that previously received a lot of traffic from search engines to start losing traffic. That's why companies are relying on professionals who know how these changes impact their pages and what to do to get the best results in the mobile market.
This way, the impact of changes in algorithms is smaller, as websites will already be prepared to provide quality mobile content for visitors.
Useful applications
Although many companies try to create apps, pharmaceutical email lists it is common for them to remain in the official stores. Since space on devices is limited, users choose apps that are useful for their daily lives.
And this is not necessarily a problem. On the contrary, it is a market opportunity for companies that want to have a close relationship with their consumers . It is possible to create apps that can understand the real demands of consumers in order to build their loyalty. More than that, running promotions and offering exclusive discounts to consumers is a way to keep the app installed and in use on users' devices.
Geomarketing
One of the pieces of information that companies can use is their users’ location . When people enable their location, it is possible to use the data with good accuracy to offer services and products based on where the person is.
In the case of applications, for example, the company can invite the user — through push notifications (which appear on the smartphone) — to take advantage of their proximity to the store and participate in promotions or discounts.
Another possibility is to advertise on Google search and show that the products and services the consumer wants are closer than they imagine . To help, the tools even allow a map to be displayed, making it easy for the consumer to find the store.
Social media support
Serving your customers through social media is a market opportunity that can be explored. Consumers expect to be served where they are, without having to leave the apps they use most. However, to be able to provide a pleasant experience to users, it is necessary to:
respond quickly (if it takes too long, consumers will look for other forms of support and will not be satisfied);
resolve demands as much as possible (telling consumers that they should contact you by phone, for example, will not provide a pleasant service experience);
have a qualified team (the attendants must know how the products and services work to inform consumers accurately);
have appropriate language (when getting to know your audience, you should find out how they like to be treated, including the tone of the conversation, which can be relaxed or professional).
These changes can cause websites that previously received a lot of traffic from search engines to start losing traffic. That's why companies are relying on professionals who know how these changes impact their pages and what to do to get the best results in the mobile market.
This way, the impact of changes in algorithms is smaller, as websites will already be prepared to provide quality mobile content for visitors.
Useful applications
Although many companies try to create apps, pharmaceutical email lists it is common for them to remain in the official stores. Since space on devices is limited, users choose apps that are useful for their daily lives.
And this is not necessarily a problem. On the contrary, it is a market opportunity for companies that want to have a close relationship with their consumers . It is possible to create apps that can understand the real demands of consumers in order to build their loyalty. More than that, running promotions and offering exclusive discounts to consumers is a way to keep the app installed and in use on users' devices.
Geomarketing
One of the pieces of information that companies can use is their users’ location . When people enable their location, it is possible to use the data with good accuracy to offer services and products based on where the person is.
In the case of applications, for example, the company can invite the user — through push notifications (which appear on the smartphone) — to take advantage of their proximity to the store and participate in promotions or discounts.
Another possibility is to advertise on Google search and show that the products and services the consumer wants are closer than they imagine . To help, the tools even allow a map to be displayed, making it easy for the consumer to find the store.
Social media support
Serving your customers through social media is a market opportunity that can be explored. Consumers expect to be served where they are, without having to leave the apps they use most. However, to be able to provide a pleasant experience to users, it is necessary to:
respond quickly (if it takes too long, consumers will look for other forms of support and will not be satisfied);
resolve demands as much as possible (telling consumers that they should contact you by phone, for example, will not provide a pleasant service experience);
have a qualified team (the attendants must know how the products and services work to inform consumers accurately);
have appropriate language (when getting to know your audience, you should find out how they like to be treated, including the tone of the conversation, which can be relaxed or professional).