Growth and roadmap adjustment in SaaS
Posted: Sun Dec 22, 2024 5:06 am
Reviewing the product roadmap is essential for the growth of a SaaS. An agile roadmap allows companies to adapt to the changing needs of the environment. User feedback becomes an essential tool for this process. In our article on roadmap adjustment , we mentioned how listening to customers can be a way to guide important decisions.
In a recent experience, a SaaS company revised its roadmap after collecting feedback from its users. They incorporated new features that enriched the customer experience. As a result, satisfaction rose and a 25% increase in customer loyalty was noted. This focus on feedback proved to be a key factor in standing out in a market full of competition. Flexibility became their greatest ally.
Adjust the roadmap with the user
Involving users in defining the roadmap is essential to boost satisfaction and retention . Collecting valuable feedback allows companies to identify areas for improvement. Tools such as surveys, interviews and focus groups are very effective. thailand mobile number list As we mentioned in our article on user feedback , paying attention to what customers say helps to adjust the product to their requirements.
Recover CAC on large clients
Recovering Customer Acquisition Cost (CAC) can be tricky when dealing with larger clients. These organizations often have longer negotiations, which can delay the time when you get your investment back. That’s why it’s essential to build strong relationships and manage expectations from the start. As we discussed in our article on recovering CAC , fluid communication can make this process easier.
From Nice to Have to Necessity
Transforming a product from 'Optional' to 'Necessary' is a major challenge for SaaS companies. This is achieved by demonstrating its usefulness in the daily lives of users. One tactic to consider is to emphasize how the product solves specific situations. Likewise, effective communication about tangible benefits can help customers perceive the product as indispensable. In the end, this not only ensures loyalty, but also promotes increased revenue.
Administrative conversations and budget
Being ready to have those administrative side discussions is a must. When it comes to discussing budget with clients, being well prepared makes a huge difference. Not only does it improve the negotiation, but it also helps you make decisions that really matter. Being clear about the details of the budget and what the client expects can change the course of the conversation.
In a recent experience, a SaaS company revised its roadmap after collecting feedback from its users. They incorporated new features that enriched the customer experience. As a result, satisfaction rose and a 25% increase in customer loyalty was noted. This focus on feedback proved to be a key factor in standing out in a market full of competition. Flexibility became their greatest ally.
Adjust the roadmap with the user
Involving users in defining the roadmap is essential to boost satisfaction and retention . Collecting valuable feedback allows companies to identify areas for improvement. Tools such as surveys, interviews and focus groups are very effective. thailand mobile number list As we mentioned in our article on user feedback , paying attention to what customers say helps to adjust the product to their requirements.
Recover CAC on large clients
Recovering Customer Acquisition Cost (CAC) can be tricky when dealing with larger clients. These organizations often have longer negotiations, which can delay the time when you get your investment back. That’s why it’s essential to build strong relationships and manage expectations from the start. As we discussed in our article on recovering CAC , fluid communication can make this process easier.
From Nice to Have to Necessity
Transforming a product from 'Optional' to 'Necessary' is a major challenge for SaaS companies. This is achieved by demonstrating its usefulness in the daily lives of users. One tactic to consider is to emphasize how the product solves specific situations. Likewise, effective communication about tangible benefits can help customers perceive the product as indispensable. In the end, this not only ensures loyalty, but also promotes increased revenue.
Administrative conversations and budget
Being ready to have those administrative side discussions is a must. When it comes to discussing budget with clients, being well prepared makes a huge difference. Not only does it improve the negotiation, but it also helps you make decisions that really matter. Being clear about the details of the budget and what the client expects can change the course of the conversation.