This aspect is especially notable in B2B or Industrial companies, where the distance from the end customer means that the need takes time to be detected.
With a very pragmatic and human vision, the book focuses its taiwan telegram group link technological part on 6 technologies: Artificial Intelligence (Predictive Marketing), Big Data (Data Marketing), AR, BOTS, IOT (Contextual Marketing) and AR, VR, AI (Augmented Marketing).
systems in order to be able to correctly apply and capitalize on technology through people is very interesting.
This last organizational point (Agile) has helped us a lot to redesign and improve the methodology of BtrueB's execution with its clients. Without a doubt, as the book says, 'agility now surpasses operational stability as a critical success factor for scaling and growing.'