What exactly is remarketing?

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The main goal of remarketing is to persuade potential customers who have visited a site to make, or renew, a purchase. Often, a special offer is sent that the selected target group may find attractive and unbeatable. The indonesia phone number details offer can also be targeted to a selected group of people based on a particular location (attendants of a particular event) or the date of their last purchase. Remarketing based on the date of the last purchase places ads for products similar to those of the last purchase, and location-based remarketing shows ads to people based on their GPS geolocation.

Remarketing is based on the collection of user data . The main sources of this data are cookies and tracking pixels . With the information collected in this way, the company can accurately determine what actions users perform on the site.

In practice, when a user visits a website and browses products or services, they leave a digital footprint. Remarketing involves using these footprints to offer personalized advertising when the user browses other websites or uses social media.


Facebook Pixel

The Facebook pixel performs a number of key tasks to help you market effectively on Facebook. It is an extremely useful tool for reaching the right audience.



One of the main tasks of the Facebook pixel is remarketing. It allows us to target people who have already interacted with our website or social media profile. This means that we can target ads to users who, for example, have visited our website, added a product to their basket, but have not completed the transaction. With the knowledge we gain about these behaviours, we can create personalised ads, for example with a promotional code, to attract users back to our site and encourage them to make a purchase.