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Jesus Malverde Gonzalez

Posted: Sun Dec 22, 2024 5:44 am
by aminaas1575
Jesús “Malverde” González , formerly of Universal Recording, has specialized in strategic partnerships and cultural marketing for over 10 years. Prior to returning to UMG, Jesús was Vice President of Music Partnerships at FRUKT, an IPG Agency, where he helped guide music strategy and execution across their global client portfolio, which included MasterCard, Sprint, and Hyatt, among others. Additionally, Jesús has a long track record of leveraging music and entertainment platforms for social and civic initiatives. He serves on the Board of Directors of AmanecerLA.org and maintains close ties to leading non-profit organizations including UnidosUS, MALDEF, Voto Latino, and the Hispanic Heritage Foundation.

He has participated in various projects and collaborations with prominent Latin artists. His work spans genres such as regional Mexican music and Latin pop. Malverde González is recognized for uk number list his ability to fuse traditional Latin sounds with modern influences, making him an important player in shaping contemporary Latin music.

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A person with long, dark hair, wearing an oversized green jacket and grey sweatpants, sits on some colourful plastic boxes in front of large audio speakers, clearly immersed in the music.Jennifer Mota
Jennifer Mota is a Dominican-American journalist, music historian, and cultural strategist, known for her work documenting and promoting Dominican dembow. Her 2019 article Recognizing Dominican Dembow: From Jamaica to El Alfa was the first in-depth look at the genre for US Latin media, establishing her as a key figure in the history of dembow. She has written for Rolling Stone, VIBE, and Pitchfork, and has contributed visual storytelling on Afro-Latina identity, reggaeton, and gender in music. Recognized for her bold approach, she has been included in “Major Mujeres: Latinas Shaping the Industry.”