authorShannon Correia
dateJuly 29, 2021
Case studies are a wonderful way for businesses to showcase the work that they’ve done. When celebrating work for clients, you’ve got to ensure that it is crafted and shared effectively. Here are 7 tips to help you achieve just that.
The Crux of an
Case studies are beneficial in many ways. For one, they leave your clients with positive feelings, as your business values the work done as an exemplary example to share with others. For prospects, it provides a realistic idea of what your business will be able to do for them.
In other words, case studies should be the easy part, in that all the hard work has been said and done. The task of creating a case study that is effective lies in the way you share the information. If you reflect on some case studies you’ve seen, you can probably point out the ones that looked like copy-paste information overload.
An effective case study is twofold in that it france business email list helps to create social proof or credibility, as well as build trust. The most effective ones are simplified and able to dissect the core goals, processes, and performance. It’s about presenting your overall solution for the said client, showing that you can, in fact, walk the walk. These are overviews that work really well on websites.
7 Tips For Creating an Effective Case Study
7 Tips for Creating Case Studies
Have a strategy for your case studies
Depending on the number of clients you take on, you won’t be able to create a case study for each of these. Since the purpose of these is to highlight your best work, be sure to plan out which case studies you’ll need to create. These should ideally showcase each of the products or services you have to offer prospects.
Use exemplary stories
Think of each client you work with as a potential case study - in other words, be sure to always strive to perform at your best and deliver. Case studies need to be reviewed on an ongoing basis, as they should be able to demonstrate the relevant and recent achievements or solutions that you’ve helped bring about. You’ll also need to consider your audience and be sure that the examples relate and appeal to them for the highest levels of efficacy.
Keep it simple
While you may be tempted to compile in-depth reports, we suggest you save those kinds of details for proposals. This is because you’re exerting that effort to qualified prospects, while using case studies to highlight the opportunities, without revealing too much and encouraging them to take that next step of requesting a proposal.
Get the framing right
In as much as a case study is a story that follows a classic narrative arc, the roles and characters need to be defined, and your business should be framed as the supporting role. The case study should reflect the client as the main character, which inadvertently shows your dedication to the client’s needs and your thorough understanding of them.