The crowded inbox emoticons save space in the subject line

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In a study, participants were asked to chat with health and film experts who used or avoided emojis. For both of the topics, the participants rated experts more competent and friendlier when they used emoticons rather than when they avoided them. Emojis capture attention in a crowded inbox subject lines work a lot like fishing lines that try to hook recipients’ attention. Since inboxes are text-dominated, emojis can serve as the right baits to get attention.

For instance, note how emails with bc data vietnam emojis stand out here by adding color to the sea of black and white text: emojis in email subject lines stand out in the crowded inbox emojis in email subject lines stand out in of the emails are now opened on mobile devices. That’s over half of all the emails. Naturally, you need to be optimizing your subject lines for mobile.

In other words, you have - characters before your subject line is truncated. Emojis take no more than one character and can replace words, when used correctly, helping save space. They add personality to your emails emojis help humanize your brand, too, adding to its personality. Of course, personalization is an excellent way to enhance brand awareness. For instance, a running shoe brand, cloud x uses a cloud emoji in their emails, which is a creative way of making their message easily recognizable in their audience’s inbox.