Can more technical content be outsourced?
Posted: Sun Dec 22, 2024 5:47 am
Software companies
In particular, these IT-based companies are the sector that has implemented the inbound methodology in their marketing strategy to a greater extent , being the approach used by 78% of them. In fact, the traditional vision of cold calling and advertising is totally residual in this sector dedicated to innovation.
This implementation of inbound can be seen, for example, in the alignment that exists between the sales and marketing departments, which, according to those surveyed by HubSpot, has reached the level of having an SLA (Service Level Agreement). These agreements usually establish, for example, what are the qualified leads for sales in that company and how find owner of cell phone number free philippines many the marketing department is expected to obtain, as well as other issues that demonstrate a deep assimilation of the inbound methodology.
Hence, one of the main concerns of the marketing teams of these companies is to prove the return on investment that the marketing activities they are implementing are giving them.
table challenges sales industries-1.png
In the end, the big challenges that B2B companies will have to face in 2017, regardless of the sector, will be the same. They all need to increase the number of business closures and would like to shorten sales cycles. They all want to convert more contacts into clients and have more traffic on their website. However, not all of them are already taking measures to achieve this. Manufacturing companies and those in more traditional industries should take a look at what their close relatives, technology and software companies, are doing, because Inbound Marketing is precisely the methodology that gives the best results to solve these challenges that they all face.
In particular, these IT-based companies are the sector that has implemented the inbound methodology in their marketing strategy to a greater extent , being the approach used by 78% of them. In fact, the traditional vision of cold calling and advertising is totally residual in this sector dedicated to innovation.
This implementation of inbound can be seen, for example, in the alignment that exists between the sales and marketing departments, which, according to those surveyed by HubSpot, has reached the level of having an SLA (Service Level Agreement). These agreements usually establish, for example, what are the qualified leads for sales in that company and how find owner of cell phone number free philippines many the marketing department is expected to obtain, as well as other issues that demonstrate a deep assimilation of the inbound methodology.
Hence, one of the main concerns of the marketing teams of these companies is to prove the return on investment that the marketing activities they are implementing are giving them.
table challenges sales industries-1.png
In the end, the big challenges that B2B companies will have to face in 2017, regardless of the sector, will be the same. They all need to increase the number of business closures and would like to shorten sales cycles. They all want to convert more contacts into clients and have more traffic on their website. However, not all of them are already taking measures to achieve this. Manufacturing companies and those in more traditional industries should take a look at what their close relatives, technology and software companies, are doing, because Inbound Marketing is precisely the methodology that gives the best results to solve these challenges that they all face.