This isn't exactly a new phenomenon. Influencer marketing has existed in the era since the 1930s, and can actually be traced back all the way to the gladiators of ancient Rome. However, the word “influencer” as we know it today only entered our modern lexicon recently, and was only added to the dictionary in 2019.
Today, it is almost impossible to scroll through social media without seeing an influencer marketing something. Visit your favorite social influencers page right now and you are sure to see them showing off the latest makeup, clothing, skincare lotions and even cryptocurrency. These posts take many forms, from instagrammable bra buy saudi arabia number nded images to long YouTube videos, there are always new ways to promote a brand through influencer marketing.
Because the social media influencer space has evolved so rapidly, it is hard to define what a social media influencer is and how one can be identified.
Define today's social media influencers,
Unpack the rise of TikTok influencers,
Take a look at the difference between influencers and content creators, and
Provide influencer marketing tips to better your business in 2022
Social Media Influencers in 2022 - The Latest Evolution
1. Defining Today's Social Media Influencer
Defining influencers is quite simple if you think about it logically. An influencer is simply an individual who has “influence” in a certain area. When it comes to being a social media influencer it comes down to engagement. Think about it like this: if you get one post like, you are influencing one person that is actively engaging with your content. Now, imagine that on a grander scale - and then you have the optimum influencer.
In order to understand the online brand and marketing power that influencers actually yield, let’s take a look at how TikTok stars have become the most sought-after social media influencers of 2022.
2. The Rise of the TikTok Influencer in 2022