How to increase sales with strategic email campaigns

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Use gifs: animated images tend to get more attention. Use creative copy: skip the standard ‘buy now’ or ‘download’ button and be creative – even if it makes your button a bit bigger. Again, there’s no secret sauce. The same call to action button could generate tons of clicks in one campaign – and barely any in the next. Why? Because all these elements have to unite – and every audience is different.

Still stuck? A/b test your button and gambling data usa see what wins. Add it to your email, and enjoy more clicks. Meantime, here’s an email example from etsy. Pay attention to their cta as it’s pretty good. The copy’s descriptive and the button itself stands out. Keeping in mind the whole theme of this campaign, it works very well! ↑jump to the top↑ movember (november -) movember aims to change the face of men’s health.

It takes a fun approach, as men grow moustaches for the month of november – and share selfies to raise awareness and funds for the cause. Plan to get involved? While you should send your announcement email on november , you can give your audience an early heads up. You could publish an article or create a dedicated landing page – and use a discreet banner below the fold of your emails to promote it.