How Can Trigger Strategies Help?
Posted: Sat Dec 21, 2024 4:36 am
Real-Time
Applications like food delivery, taxi, and car sharing depend on real-time updates to link couriers with customers and drivers with passengers. You can use SMS and/or push notifications to notify if th iraq database telegram iraq database telegram e order is ready, taken by a delivery guy, if it’s somewhere close to the client's address, or if it got lost somewhere, etc.
Time-Sensitive
Trigger-based marketing campaigns are useful for getting people to take the desired action when there is a deadline associated with an event or an offer. Upcoming holiday discount, missed out event, or welcome offer — any of these campaigns can be combined with the promotional one to bring the best results.
Reactivation
Trigger tactics based on engagement and behavior data are used to reawaken inactive users. Do an RFM analysis to identify customers that are about to be gone or are already in sleeping mode.
Examples: “We’re sorry you’re leaving. Can we tempt you back?” “Care to get your 40% discount before leaving?”
Onboarding
Explain every detail of how your product works, but not in one message — you risk confusing them by giving too much information at once. With trigger campaigns, there is less chance of overburdening consumers with steps during the onboarding process.
This should be a wide strategy. Starting from the very first interaction with the company, potential buyers already decide whether they want to continue dealing with it. Then comes onboarding: Was it done right? Did users understand how to use the app? Maybe they got lost in a non-intuitive app and decided to quit during the trial period. Many reasons can cause churn, so review track data and make changes to decrease the churn rate.
Another example is involuntary churn. This actually happens unintentionally, when users’ payment fails, or they forget to update their subscription. Trigger strategies must be set up like a sequence of emails and in-app notifications when the payment fails, or if the user was inactive for some time with the unpaid subscription.
Applications like food delivery, taxi, and car sharing depend on real-time updates to link couriers with customers and drivers with passengers. You can use SMS and/or push notifications to notify if th iraq database telegram iraq database telegram e order is ready, taken by a delivery guy, if it’s somewhere close to the client's address, or if it got lost somewhere, etc.
Time-Sensitive
Trigger-based marketing campaigns are useful for getting people to take the desired action when there is a deadline associated with an event or an offer. Upcoming holiday discount, missed out event, or welcome offer — any of these campaigns can be combined with the promotional one to bring the best results.
Reactivation
Trigger tactics based on engagement and behavior data are used to reawaken inactive users. Do an RFM analysis to identify customers that are about to be gone or are already in sleeping mode.
Examples: “We’re sorry you’re leaving. Can we tempt you back?” “Care to get your 40% discount before leaving?”
Onboarding
Explain every detail of how your product works, but not in one message — you risk confusing them by giving too much information at once. With trigger campaigns, there is less chance of overburdening consumers with steps during the onboarding process.
This should be a wide strategy. Starting from the very first interaction with the company, potential buyers already decide whether they want to continue dealing with it. Then comes onboarding: Was it done right? Did users understand how to use the app? Maybe they got lost in a non-intuitive app and decided to quit during the trial period. Many reasons can cause churn, so review track data and make changes to decrease the churn rate.
Another example is involuntary churn. This actually happens unintentionally, when users’ payment fails, or they forget to update their subscription. Trigger strategies must be set up like a sequence of emails and in-app notifications when the payment fails, or if the user was inactive for some time with the unpaid subscription.