Conversion Rate (CR) is the percentage of leads that have completed a specific desired action , such as filling out a contact form, calling your contact center, or purchasing a product through assisted selling.
It is calculated using the following formula:
Conversion Ratio Formula
CR is an important metric to help measure the success of your business, especially the work of your marketing and sales team. When your CR is high, you can be confident that your marketing investment will be successful and, as a result, you will gain leads and customers.
For more information on CR, you can
Why is your CR lower than it should be?
If you're struggling to increase CRs, this suggests that leads aren't being persuaded to take action on your sites. There could be several reasons for this. Maybe your ads aren't malaysian whatsapp number reaching the desired audience or your website lacks a clear call to action. Maybe you're asking the user for too much information and they feel overwhelmed. Maybe, due to varied lead preferences, your website needs omnichannel contact options, such as Web Chat, WhatsApp or speaking to an agent on the phone.
How can we help you?
Walmeric's Lead to Revenue Management technology and methodology optimizes and automates Sales and Marketing results by intelligently managing leads, resources and investments .
We work closely with our clients, empowering them to revolutionize their conversion rates with our L2RM solutions that have been designed from the ground up to meet the needs of the B2C environment.
Leveraging our deep understanding of the B2C sector, we have successfully transformed the CRs of numerous clients. Our solutions collect and store all the information of the lead journey through all stages of the funnel. This data is actionable and can be used by your company, not only to make data-driven decisions for your sales and marketing teams through advanced analytics and reporting that is now available to you. This data is stored in our platform and our AI-based technology uses that data to automatically add beneficial actions, improve your results and lead to CR/CRO optimization .
Now that the importance of knowing your CR is evident, why not take this opportunity to calculate yours? Compare it to industry averages and think about how connecting Walmeric to your systems could help.
So how can Walmeric L2RM technology transform your conversion rates?
We have extensive and varied experience working with clients of different sizes in various industries, and we have learned a lot.
Our solutions increase our clients' conversion rates in 3 main ways:
Instant Interaction with your Contact Centers:
Our Ring Pool and Call me Back solutions allow leads to call directly or enter their information into a short form, and this information instantly reaches the contact center. Within 30 seconds , the customer can make a call or receive a call from our system connecting them to a sales representative. This quick contact improves the sales experience , thus improving CRs.
Lead Scoring with Personalization and Prioritization:
We personalize lead acquisition for every lead that visits your website. We use the information the lead provides as well as the entire digital footprint of each lead’s journey to your sites, meaning we can customize the contact methods available to them. We also send this information to your CRO platforms, allowing for the personalization of landing pages . Our goal is to help you maximize the potential of your resources.
For example, if your contact center has 100 incoming calls, but only 20 agents working, how do you manage this? We use data previously collected by our Smart Pixels to optimize the qualification strategies for each of your leads . Leads are then segmented based on their score, which is generated using AI analysis and business rules. Leads with the highest percentage of purchase/success chances are prioritized and served first.
Intelligent routing leads to the perfect agent
Following on from the previous step, we use our AI-based solution to predict which agent is most likely to close a favorable sale with the incoming lead. This allows us to optimize call routing to Contact Centers, thus optimizing all available sales resources, leading to a reduction in lost leads and a higher probability of sale.
What's next? / Next Steps
Don't miss this opportunity to revolutionize your conversion rates! Implementing our technology into your systems is a very simple process.
What are you waiting for? Transform your conversion rates with Walmeric. Contact us here !