At BtrueB we are experts in Industrial Marketing and, as such, we believe that in order to generate trust, it is necessary to propose a series of actions. The key would be to work on it specifically at each of the points of relationship in the industrial customer experience: before, during and after. Throughout this article we will show you how to do it in
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1. FUNDAMENTAL PRINCIPLES FOR BUILDING TRUST
2. HOW TO MANAGE TRUST AT EVERY MOMENT
2.1. POTENTIAL CLIENT PHASE (Before the decision moment)
2.2. NEGOTIATION PHASE (During the decision-making stage)
2.3. ACTIVE CUSTOMER PHASE (After the decision moment)
KEY PRINCIPLES FOR BUILDING TRUST