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Retargeting is personalized, so its effectiveness is higher than other marketing channels. Retargeting is suitable for any business, especially e-commerce.
How to Build a Retargeting Audience
By following these instructions, you will be able to build a retargeting audience and effectively use it to attract customers and increase conversion. For convenience, we nepal telegram number database have divided the setup algorithm for each popular advertising system and highlighted the main points.
In Yandex Direct
To collect a retargeting audience in Yandex Direct, you need to set up several elements. Here are detailed instructions.
Install the Yandex.Metrica counter in the site code. Then set up the goals (and segments) of visitors in the Yandex.Direct account
Create an advertising campaign in Yandex.Direct using the conditions and goals that match the previously found requirements.
Go to Yandex.Audiences - select the contact base that contains phone numbers, email addresses and mobile device IDs.
Let's go back to Yandex.Metrica - set up visitor segments and create user groups based on DMP provider data.
Open your Yandex.Direct account — add conditions and goals for retargeting, for example, viewing certain pages or placing an order.
Let's go back to Yandex.Audiences — retargeting.
Back to Yandex.Direct — link Yandex.Metrica and Yandex.Audience accounts to use user data for retargeting.
The final step is to customize your ads to suit each audience segment and offer them customized benefits.
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