The digital era has triggered rapid and massive technological developments. Rapid technological developments have also affected all aspects of life, including social aspects of society and business in general.
In the social aspect of society itself, technology plays a major role in changing people's interests and behavior, especially shopping behavior. While in the business aspect, companies are "forced" to continue to innovate and adapt in order to survive amidst tight business competition and increasingly dynamic market trends.
The wave of major changes due to changes in people's list of syria consumer email interests and behavior has made companies compete for digital transformation in their businesses, and before entering the digital market as it is today.
Digital transformation itself is considered as a precise solution to maintain their existence ( ed. company) to survive in the business world. Like a response from a friend, there are many strategic choices that can be implemented by companies in an effort to transform their business towards digital, such as creating a digital platform.