Understand the basics and use it to your advantage
Posted: Thu Jan 23, 2025 6:31 am
What is a purchase funnel?
First, we introduced the purchase funnel as a marketing technique that divides customer purchasing behavior into five stages .
It is said that customer behavior is somewhat fixed, and it is important to understand these psychological changes.
For example, if someone is considering a office 365 database purchase but does not receive the information, they will not make the purchase.
If customers are not satisfied with the after-sales service they receive after purchase, they will not make a repeat purchase.
If you understand this change and utilize it in your marketing, it will be easier to develop your company's sales strategy, which will ultimately lead to increased sales.
How the Purchase Funnel Works
Even if you want to use purchase funnels for marketing, you won't be able to use them if you don't understand how they work.
The purchase funnel has four stages: awareness, interest, consideration, and purchase .
Let's start by learning how a purchase funnel works.
1. Awareness
"Awareness," which can be considered the start of the purchase funnel, is when a customer learns of the existence of a product or service .
This is the first step in the purchasing process.
First of all, if your product or service isn't recognized, there won't be any further development.
The first step is to consider what the most effective way to raise awareness is and how to market it.
There are several marketing methods for raising awareness, and we will explain the measures in detail later, but these will help more customers become aware of your products and services.
It is important to be careful because if your awareness marketing is not appropriate, you will not get the results you expect.
2. Interest
"Interest" is when a customer has interest in a product or service .
There are many ways to generate interest.
One way is to grab customers' attention with brand new and unique ideas.
However, be careful because your newness and uniqueness may stand out too much and cause people to lose interest in your product or service.
Attracting interest is a crucial next step in the purchase funnel.
First, we introduced the purchase funnel as a marketing technique that divides customer purchasing behavior into five stages .
It is said that customer behavior is somewhat fixed, and it is important to understand these psychological changes.
For example, if someone is considering a office 365 database purchase but does not receive the information, they will not make the purchase.
If customers are not satisfied with the after-sales service they receive after purchase, they will not make a repeat purchase.
If you understand this change and utilize it in your marketing, it will be easier to develop your company's sales strategy, which will ultimately lead to increased sales.
How the Purchase Funnel Works
Even if you want to use purchase funnels for marketing, you won't be able to use them if you don't understand how they work.
The purchase funnel has four stages: awareness, interest, consideration, and purchase .
Let's start by learning how a purchase funnel works.
1. Awareness
"Awareness," which can be considered the start of the purchase funnel, is when a customer learns of the existence of a product or service .
This is the first step in the purchasing process.
First of all, if your product or service isn't recognized, there won't be any further development.
The first step is to consider what the most effective way to raise awareness is and how to market it.
There are several marketing methods for raising awareness, and we will explain the measures in detail later, but these will help more customers become aware of your products and services.
It is important to be careful because if your awareness marketing is not appropriate, you will not get the results you expect.
2. Interest
"Interest" is when a customer has interest in a product or service .
There are many ways to generate interest.
One way is to grab customers' attention with brand new and unique ideas.
However, be careful because your newness and uniqueness may stand out too much and cause people to lose interest in your product or service.
Attracting interest is a crucial next step in the purchase funnel.