Fragment of the report "What was not found on Ozon" for June 2021
Posted: Thu Jan 23, 2025 8:04 am
Sellers registered on Ozon also have access to data on any search queries, both broad match and specific brands and products. For example, you can enter the query "Chocolate Alenka" and see how popular this query is and whether it converts into a sale.
Such data helps manufacturers and sellers saudi arabia telegram number database decide which products are worth placing on the marketplace and investing in their promotion. Because the more relevant the “search query — product” link is, the better the effect. For example, it is obvious that it is better to promote dandruff shampoo specifically by the query “dandruff shampoo” than by the more general “shampoo”.
In addition, the goods must be in stock and have a quality description: good photos, reviews, etc.
What structure should advertising campaigns have?
To effectively manage campaigns on Ozon, it is important to think through their structure. The account should be divided into brands, and the brand should be divided into product categories. For example, within the brand of kitchen appliances, you can create separate campaigns: hobs, ovens, dishwashers, etc. Within the campaign, it is useful to highlight groups with priority products. The structure will also depend on the type of campaign: search or advertising in the product card and categories. Such a division will allow you to create clear reports and correctly take into account the advertising budget.
Such data helps manufacturers and sellers saudi arabia telegram number database decide which products are worth placing on the marketplace and investing in their promotion. Because the more relevant the “search query — product” link is, the better the effect. For example, it is obvious that it is better to promote dandruff shampoo specifically by the query “dandruff shampoo” than by the more general “shampoo”.
In addition, the goods must be in stock and have a quality description: good photos, reviews, etc.
What structure should advertising campaigns have?
To effectively manage campaigns on Ozon, it is important to think through their structure. The account should be divided into brands, and the brand should be divided into product categories. For example, within the brand of kitchen appliances, you can create separate campaigns: hobs, ovens, dishwashers, etc. Within the campaign, it is useful to highlight groups with priority products. The structure will also depend on the type of campaign: search or advertising in the product card and categories. Such a division will allow you to create clear reports and correctly take into account the advertising budget.