The role of data in improving lead nurturing emails
Posted: Thu Jan 23, 2025 8:08 am
You can't do this if your initial greeting sounds too formal or is written in technical language. Check out this great email greeting from the GetResponse team to new subscribers: GetResponse Welcome Email Notice the inviting vibe this email creates through friendly language. The smiling image of content team members also makes the brand appear more approachable. Your welcome email doesn't have to justwelcome" new subscribers or users.
They can also provide additional value. Thisadded stock holder data value" will depend on the type of welcome email you send. For example, to welcome new subscribers, the GetResponse content team also sends links to other articles about email marketing. For example, if you welcome new product users via email, you can send them valuable resources for effective onboarding. Promotional Emails Promotional emails are used to increase awareness of a company's products and other offerings.
In other words, promotions are one of many email marketing campaigns you should run. The main goal of promotional emails is to attract new buyers or retain existing customers. That said, promotional emails can come in different forms. Among others, they can be: Emails launching new products – we’ll talk more about these later. Emails announcing flash sales or discounts Customer loyalty program invitation emails Emails promoting brand events – we’ll cover event invitation emails later.
They can also provide additional value. Thisadded stock holder data value" will depend on the type of welcome email you send. For example, to welcome new subscribers, the GetResponse content team also sends links to other articles about email marketing. For example, if you welcome new product users via email, you can send them valuable resources for effective onboarding. Promotional Emails Promotional emails are used to increase awareness of a company's products and other offerings.
In other words, promotions are one of many email marketing campaigns you should run. The main goal of promotional emails is to attract new buyers or retain existing customers. That said, promotional emails can come in different forms. Among others, they can be: Emails launching new products – we’ll talk more about these later. Emails announcing flash sales or discounts Customer loyalty program invitation emails Emails promoting brand events – we’ll cover event invitation emails later.