Podcast (steadily at the top): Simple Marketing
Posted: Thu Jan 23, 2025 8:40 am
You have a blog and an iTunes, where you insist on the concept of simplicity and ease. Is marketing really that easy today? English: Many times it is simpler than you think, I am a supporter of "less is more". To give an example, a website without any special effects, with few but well-organized sections and, above all, a message that gets through immediately (for example with a title on the home page and an image that immediately communicates the value and uniqueness of the company) is certainly more effective than a site with fireworks that, however, is not able to communicate and persuade and perhaps only creates confusion.
When talking about the internet, entrepreneurs mayotte business email list often fall into the trap of the latest "technological toy" that, with a sleight of hand, will bring the company to success as if it were a magic wand. A company works online if it also works offline and, if it works offline, you have to make sure you can convey the company's strengths on the web too. The mistake I often see is to consider the website almost as if it were an entity in itself, on the contrary, the website must be a mirror of the company and not a mask.
When talking about the internet, entrepreneurs mayotte business email list often fall into the trap of the latest "technological toy" that, with a sleight of hand, will bring the company to success as if it were a magic wand. A company works online if it also works offline and, if it works offline, you have to make sure you can convey the company's strengths on the web too. The mistake I often see is to consider the website almost as if it were an entity in itself, on the contrary, the website must be a mirror of the company and not a mask.