How to carry out your own online media marketing
Posted: Thu Jan 23, 2025 8:41 am
First of all, marketing must return to its essence, which is value proposition. How to build awareness and create demand is the same for both B2B and B2C. When doing it specifically, you can use a market positioning model, build a pyramid of brand elements, and use various brand elements to carry out activities. For example, design a template for the entire activity, including the content framework, activity schedule, reports and dashboards, and then establish your own entire workflow from contact to signing a contract with you or purchasing a customer.
Youth Entrepreneurship Course 4
For example, in the Internet age, you should market online and obtain sales leads. After obtaining sales leads, you need to put website visitors, especially those who leave their contact information for you, into the cultivation process, so that the system can monitor the changes in these user behaviors and automatically help you identify which users can make calls.
Content and creativity are the core of owned media marketing. How japan phone number data does this core work? By providing content that customers are interested in during the purchase cycle, attracting and cultivating this customer, and then motivating customers to buy and share. Data shows that 48% of consumer purchasing behavior is influenced by search and social media; 79% of desktop Internet visits are related to social networking.
Secondly, in terms of content arrangement, it is recommended to follow the customer’s journey.
Whether it is your own media or paid media, attract users to your main battlefield through marketing activities, your content, and your creativity. Turn users into suitable users through promotion or cultivation, and then enhance the value of this user, so as to find your loyal customers and make them speak for you. Everyone should pay attention to the red and yellow lines. Customers may be lost at every stage and their status may change. Therefore, when doing marketing and interacting with customers, you should understand what stage your customers are in and what trend they are in, and have corresponding content and marketing activities to control them.
Youth Entrepreneurship Course 4
For example, in the Internet age, you should market online and obtain sales leads. After obtaining sales leads, you need to put website visitors, especially those who leave their contact information for you, into the cultivation process, so that the system can monitor the changes in these user behaviors and automatically help you identify which users can make calls.
Content and creativity are the core of owned media marketing. How japan phone number data does this core work? By providing content that customers are interested in during the purchase cycle, attracting and cultivating this customer, and then motivating customers to buy and share. Data shows that 48% of consumer purchasing behavior is influenced by search and social media; 79% of desktop Internet visits are related to social networking.
Secondly, in terms of content arrangement, it is recommended to follow the customer’s journey.
Whether it is your own media or paid media, attract users to your main battlefield through marketing activities, your content, and your creativity. Turn users into suitable users through promotion or cultivation, and then enhance the value of this user, so as to find your loyal customers and make them speak for you. Everyone should pay attention to the red and yellow lines. Customers may be lost at every stage and their status may change. Therefore, when doing marketing and interacting with customers, you should understand what stage your customers are in and what trend they are in, and have corresponding content and marketing activities to control them.