How to do performance marketing: Tips to achieve it
Posted: Sun Dec 22, 2024 6:05 am
This marketing model is usually linked to Purchase Per Lead (CPL) or Lead Generation, or Purchase Per Acquisition (CPA).
This is very tempting for many companies since they save time and effort in the entire recruitment process and do not have to plan marketing strategies and media to obtain the desired results.
On the other hand, they take away the worry that things will go wrong.
So with this marketing model there are no payments per clicks, but area code philippines mobile rather payment for results obtained.
As we mentioned previously, what indicates whether this campaign is successful is not statistical calculations, but real data detected by the tracking system that stores clicks, conversions, sales or subscriptions.
The fact that payment is only made for the results obtained should raise awareness that the channels through which work is being done do not matter; what is important are the results.
And there is a reason why Performance Marketing is also called Results Marketing.
Therefore, anyone who is dedicated to Performance Marketing must be careful about certain aspects.
Objectives: They must be stated in the clearest and most measurable way possible.
It makes no sense to apply Performance Marketing that is characterized by delivering results to objectives such as “being the best brand on the market”, to give an example.
On the other hand, the KPIs to be met must be clearly clarified for the agency that will carry out the campaign.
Payment model: There are various types of payment models, but this aspect must be defined very well since even if various channels are used, everything will depend on the conversion.
In a campaign of this Marketing model, the following payment models are usually used:
CPL (Cost per Lead).
CPA (Cost per Action or Cost per Acquisition).
CPC (Cost per click ) In the CPC model, the advertiser does not pay based on the audience that sees an ad, but based on the user who responds to the ad, clicking on it and thus expressing interest in visiting the advertiser's website to find out more.
Landing pages: It is important to keep landing pages optimized, since there is no point in investing in a strategy where email marketing or social networks redirect to a page that is not even updated.
Therefore, it is advisable to take special care with responsive design and other details so that the website is 100% optimized and presentable, which may be the key to the success of the campaign.
Performance Marketing Specialists: There are specialists in these technologies such as conversion designers , Adwords and social Ads experts, or landing conversion managers.
This is very tempting for many companies since they save time and effort in the entire recruitment process and do not have to plan marketing strategies and media to obtain the desired results.
On the other hand, they take away the worry that things will go wrong.
So with this marketing model there are no payments per clicks, but area code philippines mobile rather payment for results obtained.
As we mentioned previously, what indicates whether this campaign is successful is not statistical calculations, but real data detected by the tracking system that stores clicks, conversions, sales or subscriptions.
The fact that payment is only made for the results obtained should raise awareness that the channels through which work is being done do not matter; what is important are the results.
And there is a reason why Performance Marketing is also called Results Marketing.
Therefore, anyone who is dedicated to Performance Marketing must be careful about certain aspects.
Objectives: They must be stated in the clearest and most measurable way possible.
It makes no sense to apply Performance Marketing that is characterized by delivering results to objectives such as “being the best brand on the market”, to give an example.
On the other hand, the KPIs to be met must be clearly clarified for the agency that will carry out the campaign.
Payment model: There are various types of payment models, but this aspect must be defined very well since even if various channels are used, everything will depend on the conversion.
In a campaign of this Marketing model, the following payment models are usually used:
CPL (Cost per Lead).
CPA (Cost per Action or Cost per Acquisition).
CPC (Cost per click ) In the CPC model, the advertiser does not pay based on the audience that sees an ad, but based on the user who responds to the ad, clicking on it and thus expressing interest in visiting the advertiser's website to find out more.
Landing pages: It is important to keep landing pages optimized, since there is no point in investing in a strategy where email marketing or social networks redirect to a page that is not even updated.
Therefore, it is advisable to take special care with responsive design and other details so that the website is 100% optimized and presentable, which may be the key to the success of the campaign.
Performance Marketing Specialists: There are specialists in these technologies such as conversion designers , Adwords and social Ads experts, or landing conversion managers.