Objectives and the main concept of the campaign
Posted: Sun Dec 22, 2024 6:10 am
The first brief, from Andate Publishing, has basic questions about the task to be completed, the audience, the vision and the strengths. However, we cannot clearly see references to the contact, the dates or the budget.
On the other hand, in the brief on the right, from Glitschka Studios, we can clearly see much more data, to which are added categories such as, for example, color preferences, keywords and indicators to measure success.
A brief should be concise, but it must contain all the necessary information so that the most important details can be understood at a quick glance.
Here we can also see how Glitschka's design also helps to fulfil the brief's mission, as it allows for quick reading thanks to the page's orderly format.
Let's go to the second case.
The difference in this example is very noticeable. The one on the left is too short: no budget, date or competitor analysis are included.
The TOMS one, on the right, is much more comprehensive and complete at first glance. It even has space for project approval!
We can see that it includes everything from the tone that the campaign should have to a small manifesto of the values that the brand represents.
However, if we analyze the design, we can object that it is a bit difficult to find information quickly because there is so much text together. Even so, it is still a very complete piece.
In our last example, we once again find two cases that at first glance brazil mobile number list seem similar, although the second seems much more successful than the first.
In the brief on the left, we have audience data, , but nothing is said about deadlines, budget or contact information for the company.
The one on the right works from the design, since the way in which the data is presented helps to make it easier and quicker to distinguish.
The categories are organized along the left margin of the page, allowing you to access the necessary information with just a general swipe.
As for the content, we note that it mentions each element, objectives, contact, and even establishes not only the delivery dates, but also the time at which the deadlines for each of the requested parts end.
These are just a few examples that you can use to inspire you before creating your next brief. What are you waiting for? Give it a try!
In summary
The brief is a short, concise, clear and summarized document that will help you develop your brand strategy.
In the document you must have clearly defined what project you are going to develop, objectives you want to achieve, your target audience and other elements relevant to your project.
On the other hand, in the brief on the right, from Glitschka Studios, we can clearly see much more data, to which are added categories such as, for example, color preferences, keywords and indicators to measure success.
A brief should be concise, but it must contain all the necessary information so that the most important details can be understood at a quick glance.
Here we can also see how Glitschka's design also helps to fulfil the brief's mission, as it allows for quick reading thanks to the page's orderly format.
Let's go to the second case.
The difference in this example is very noticeable. The one on the left is too short: no budget, date or competitor analysis are included.
The TOMS one, on the right, is much more comprehensive and complete at first glance. It even has space for project approval!
We can see that it includes everything from the tone that the campaign should have to a small manifesto of the values that the brand represents.
However, if we analyze the design, we can object that it is a bit difficult to find information quickly because there is so much text together. Even so, it is still a very complete piece.
In our last example, we once again find two cases that at first glance brazil mobile number list seem similar, although the second seems much more successful than the first.
In the brief on the left, we have audience data, , but nothing is said about deadlines, budget or contact information for the company.
The one on the right works from the design, since the way in which the data is presented helps to make it easier and quicker to distinguish.
The categories are organized along the left margin of the page, allowing you to access the necessary information with just a general swipe.
As for the content, we note that it mentions each element, objectives, contact, and even establishes not only the delivery dates, but also the time at which the deadlines for each of the requested parts end.
These are just a few examples that you can use to inspire you before creating your next brief. What are you waiting for? Give it a try!
In summary
The brief is a short, concise, clear and summarized document that will help you develop your brand strategy.
In the document you must have clearly defined what project you are going to develop, objectives you want to achieve, your target audience and other elements relevant to your project.