One important finding from these figures is that banks and insurance companies are wasting sales opportunities on websites and with mobile offers. Customers are increasingly moving towards online transactions. The younger generation in particular will increasingly use online channels and conclude contracts there in the future. Insurance service providers urgently need to catch up when it comes to online. Websites could be designed in a more structured way, mobile apps could be more inviting. Even if sales are already offered online, the offers are not appealing to customers.
The digital commerce study includes far more questions than those I have mentioned as examples. But they also show how big the gap is between customer wishes and what is actually offered. For the topic of sustainability, this means in concrete terms: sustainability can have its price! Banks and insurance companies not only gain in reputation with their customers with sustainable products, they are also prepared to pay more for them. In the "online vs. offline" topic area, products and services are mainly turkey consumer email list purchased locally, i.e. offline. However, customers increasingly want solutions that are offered easily and online.
"Digital First" must be the path of financial service providers. We can help with this. We advise banks and insurers on how to create a better customer experience - whether on the web or in the app. We work with them to optimize digital platforms or set them up from scratch. We support financial service providers in the technical transformation of their IT landscape. You can find our complete portfolio and initial contact persons for banks and insurance companies on our website.
Quo vadis Digital Commerce – that is the title of our study. Banks and insurers can decide for themselves where things are going by taking customer needs into account. Those who adapt are playing in the same league as the big players. Those who are particularly good at this can even set the pace themselves – both for customers and for the competition. Greetings from Paypal. I hope you enjoy reading the study and gain some good insights!
You can find even more exciting insights in our collection of blog posts on the topic of digital commerce .
You can find further interesting topics from the adesso world in our previously published blog posts .