Fan Database

This includes every step between capturing new customers and turning them into active customers. A gm also finds ways to reactivate customers and, at the same time, minimize costs (such as marketing). A growth manager cannot increase business revenue based on feeling. Instead, you must rely on in-depth data to identify patterns. Based on user behavior, the growth team is able to think of valuable ideas for growth and discover development opportunities.

s the suggested development initiatives. The team then creates an accurate botim data user list and detailed pitch about the suggested growth initiatives, including how to implement them and monitor their performance. The growth manager reports to an executive such as the ceo. In our example, the gm would report to the high growth account director.

In short, the growth manager analyzes user patterns to increase the number of active users. This increase results in more revenue generated, less money spent on marketing, and more upselling opportunities. The growth manager analyzes the data and sees patterns. It needs full access to product, sales, and marketing data to drive growth. Each initiative must be based on data-driven conclusions, that is, coming from data.