Web optimization at SEO and conversion level
Posted: Sun Jan 26, 2025 4:52 am
Few companies give importance to this point, but if you do not have a proper website, it is very difficult for the visitors who arrive at it to convert. To do this, the website must be worked on at two levels:
SEO: the website must be improved to optimize it and achieve good positioning in search engines. To do this, it will be necessary to work on its performance and loading speed , which is one of the aspects that Google values most today when it comes to positioning. It is also necessary to select well the business keywords that you want to work on in the different pages of the website and make a correct assignment of keywords . Finally, you will have to work semantically on the texts ghana email list and titles of the website to optimize them for these keywords. Working on internal linking between sections and pages of the website is also very important.
Conversion: It is also essential to prepare the website for conversion. If there are no elements where users can leave their contact details, it is impossible for them to convert. So you will have to leave breadcrumbs on the website to make it easy for the user. But before that, it is important to carry out an analysis of the behavior of users on your website. To do this, you can use tools such as heat maps. Then, it is a matter of placing conversion elements in different sections of your website, such as buttons, CTAs, lead magnets, pop-ups, chatbots, etc.
Events and webinars
Events have always been a good excuse to network and make new contacts, not only in the physical world, but also in the digital universe. In digital marketing strategies we have different tools such as webinars or digital presentations that allow us to make ourselves known to new people and manage to convert them into leads.
Event strategies help us to achieve brand positioning and create distinctive branding. They also allow us to stay top of mind with potential customers and thus gain their trust. These types of strategies are very effective for companies that work with very long and complex sales cycles, in very competitive sectors or when we want to enter new markets.
When organizing a webinar or digital event, the primary objective is to get as many subscribers as possible , and to do so, it is very important to promote it, since it is what will allow us to reach new users. To promote this type of event, we can use channels such as social networks, run paid campaigns, use the blog or website to give it visibility, and even collaborate with other institutions such as associations or sector media that help us expand our reach.
SEO: the website must be improved to optimize it and achieve good positioning in search engines. To do this, it will be necessary to work on its performance and loading speed , which is one of the aspects that Google values most today when it comes to positioning. It is also necessary to select well the business keywords that you want to work on in the different pages of the website and make a correct assignment of keywords . Finally, you will have to work semantically on the texts ghana email list and titles of the website to optimize them for these keywords. Working on internal linking between sections and pages of the website is also very important.
Conversion: It is also essential to prepare the website for conversion. If there are no elements where users can leave their contact details, it is impossible for them to convert. So you will have to leave breadcrumbs on the website to make it easy for the user. But before that, it is important to carry out an analysis of the behavior of users on your website. To do this, you can use tools such as heat maps. Then, it is a matter of placing conversion elements in different sections of your website, such as buttons, CTAs, lead magnets, pop-ups, chatbots, etc.
Events and webinars
Events have always been a good excuse to network and make new contacts, not only in the physical world, but also in the digital universe. In digital marketing strategies we have different tools such as webinars or digital presentations that allow us to make ourselves known to new people and manage to convert them into leads.
Event strategies help us to achieve brand positioning and create distinctive branding. They also allow us to stay top of mind with potential customers and thus gain their trust. These types of strategies are very effective for companies that work with very long and complex sales cycles, in very competitive sectors or when we want to enter new markets.
When organizing a webinar or digital event, the primary objective is to get as many subscribers as possible , and to do so, it is very important to promote it, since it is what will allow us to reach new users. To promote this type of event, we can use channels such as social networks, run paid campaigns, use the blog or website to give it visibility, and even collaborate with other institutions such as associations or sector media that help us expand our reach.