Target needs. It's the buyer's problem and pain
Posted: Sun Jan 26, 2025 5:36 am
The framework includes three steps that need to be completed in order to construct a complete narrative.The Strategic Storytelling ModelThe Strategic Storytelling ModelStage – TargetsDefining the targets of your narrative represents the first stage of our framework. Next, what you need to define the points below.Target audience. It's your audience. While it's ideal to have a narrative for each audience, you can still address multiple audiences, as we'll see in the next episode.
. It is the hidden problem that requires a engineer data user list solution.Target actions (objectives). It's the end result. The action we want the audience to take. If you're telling a story to a BB audience, you might want the buyer to contact you, request a demo, attend another meeting, or sign a contract.
If you are telling a story to a BC audience, you may want the buyer to purchase an item in a physical store or online.Stage – Story ElementsPreparing the story subject requires three main steps:discovering the core values;finalizing the hero and mentor;define the change versus the problem.Discover core valuesCore values are linked to the target audience's needs highlighted in the Stage The story must align with the brand's core values.
. It is the hidden problem that requires a engineer data user list solution.Target actions (objectives). It's the end result. The action we want the audience to take. If you're telling a story to a BB audience, you might want the buyer to contact you, request a demo, attend another meeting, or sign a contract.
If you are telling a story to a BC audience, you may want the buyer to purchase an item in a physical store or online.Stage – Story ElementsPreparing the story subject requires three main steps:discovering the core values;finalizing the hero and mentor;define the change versus the problem.Discover core valuesCore values are linked to the target audience's needs highlighted in the Stage The story must align with the brand's core values.