The growth team hypothesized that new users would need
Posted: Sun Jan 26, 2025 5:50 am
The “Aha!” moment happens when a user understands the value of your product and becomes an active user. For example, in the early years of Facebook, the growth team led by Chamath Palihapitiya began to determine what kept users on their platform (the “Aha!” moment). Based on behavioral data, they noticed that new users who who added at least friends in the first few days after registering would continue using the platform, unlike users who did not make friends in the first few weeks.
to connect with at least friends within days of fantuan data user list signing up. Chamath Palihapitiya passed this insight onto the product development team, who created a feature that helped new users connect with their friends as soon as they signed up. This fueled Facebook's growth to what it is today, and Chamath Palihapitiya was a part of this entire process.
What do growth managers actually do?The specific roles of a growth manager may vary between companies, but the main responsibility is to identify growth opportunities and develop initiatives to fill untapped gaps.The expectation is that a GM will make moves that increase business revenue and decrease expenses. Collect User Insights High-tech companies employ growth managers to find opportunities to increase revenue and minimize expenses by collecting user insights.
to connect with at least friends within days of fantuan data user list signing up. Chamath Palihapitiya passed this insight onto the product development team, who created a feature that helped new users connect with their friends as soon as they signed up. This fueled Facebook's growth to what it is today, and Chamath Palihapitiya was a part of this entire process.
What do growth managers actually do?The specific roles of a growth manager may vary between companies, but the main responsibility is to identify growth opportunities and develop initiatives to fill untapped gaps.The expectation is that a GM will make moves that increase business revenue and decrease expenses. Collect User Insights High-tech companies employ growth managers to find opportunities to increase revenue and minimize expenses by collecting user insights.