The tools involved during the test are
Posted: Sun Dec 22, 2024 6:34 am
Now imagine being able to see and understand what happens in a person's head while they are browsing a website, see what they look at and what they don't, what they are impressed by or bored by, what they like, in short, you would have hit the jackpot.
Neuromarketing, thanks to some technologies, does this, obtaining insights like these:
understand the unconscious behavior of your saudi arabia whatsapp number consumers as they spontaneously interact with your website
see where the user encounters usability problems and how this affects their behavior
do A/B testing, that is, which version of a web page, a screen, a CTA, works best
detects the emotional and cognitive impact caused by the entire browsing experience
reveals the distribution of visual attention aroused by pages or specific areas of interest
understand which areas require more effort to be understood and where navigation is more fluid
identifies the path the user takes to acquire the information/product they are looking for
What are these tools you use?
First of all, it is necessary to make a premise: in addition to the use of certain technologies, interdisciplinary skills are needed in the team that will perform the test to process the data and find the most appropriate solutions.
Eye Tracker, eye tracking, undoubtedly an important resource in this kind of test, in fact it is the process of measuring the point of gaze (where you are looking), to measure the position and movement of the eyes, providing a map that indicates the elements on the site most looked at, for how long and how often, and in chronological order;
Galvanic skin response (GSR) is a measure of the continuous changes in the electrical characteristics of the skin, such as conductance, which varies with a physiological response of the organism, sweating. The theory of GSR analysis is based on the assumption that the resistance of the skin varies with the state of the sweat glands in the skin. Sweating in the human body is regulated by the Autonomic Nervous System. For example, if the sympathetic branch of the autonomic nervous system is strongly excited then the activity of the sweat glands also increases, which in turn increases the skin conductance. Skin conductance can be a measure of the responses of the human sympathetic nervous system. This system is directly involved in the regulation of emotional behavior.
Neuromarketing, thanks to some technologies, does this, obtaining insights like these:
understand the unconscious behavior of your saudi arabia whatsapp number consumers as they spontaneously interact with your website
see where the user encounters usability problems and how this affects their behavior
do A/B testing, that is, which version of a web page, a screen, a CTA, works best
detects the emotional and cognitive impact caused by the entire browsing experience
reveals the distribution of visual attention aroused by pages or specific areas of interest
understand which areas require more effort to be understood and where navigation is more fluid
identifies the path the user takes to acquire the information/product they are looking for
What are these tools you use?
First of all, it is necessary to make a premise: in addition to the use of certain technologies, interdisciplinary skills are needed in the team that will perform the test to process the data and find the most appropriate solutions.
Eye Tracker, eye tracking, undoubtedly an important resource in this kind of test, in fact it is the process of measuring the point of gaze (where you are looking), to measure the position and movement of the eyes, providing a map that indicates the elements on the site most looked at, for how long and how often, and in chronological order;
Galvanic skin response (GSR) is a measure of the continuous changes in the electrical characteristics of the skin, such as conductance, which varies with a physiological response of the organism, sweating. The theory of GSR analysis is based on the assumption that the resistance of the skin varies with the state of the sweat glands in the skin. Sweating in the human body is regulated by the Autonomic Nervous System. For example, if the sympathetic branch of the autonomic nervous system is strongly excited then the activity of the sweat glands also increases, which in turn increases the skin conductance. Skin conductance can be a measure of the responses of the human sympathetic nervous system. This system is directly involved in the regulation of emotional behavior.