If you introduce product or service information
Posted: Sun Jan 26, 2025 6:33 am
Show that there will be winners and losersShow how the change mentioned above will create big winners and big losers. Adapting to the aforementioned change will likely result in a highly positive future for the prospect. Introduce the Promised Land It's tempting at this point to get into the details of your product or service. Resist this urge.
too early, potential customers will not yet have enough context gambling data brazil user list to know why these details are important and will lose interest. Instead, first, present a “teaser” vision of the happy ending that your product or service will help the potential customer reach. This is what Andy calls the Promised Land.
The Promised Land must be desirable (obviously) and difficult for the prospect to achieve without outside help. Present capabilities as “magical gifts” You will present your capabilities as “magical gifts” to overcome obstacles to the Promised Land. When presenting products or services, we must do so by positioning capabilities as “magical gifts” to help your main character (prospect ) to reach that much-desired Promised Land.
too early, potential customers will not yet have enough context gambling data brazil user list to know why these details are important and will lose interest. Instead, first, present a “teaser” vision of the happy ending that your product or service will help the potential customer reach. This is what Andy calls the Promised Land.
The Promised Land must be desirable (obviously) and difficult for the prospect to achieve without outside help. Present capabilities as “magical gifts” You will present your capabilities as “magical gifts” to overcome obstacles to the Promised Land. When presenting products or services, we must do so by positioning capabilities as “magical gifts” to help your main character (prospect ) to reach that much-desired Promised Land.