Is it different from your mission statement?
Posted: Sun Jan 26, 2025 9:10 am
What Does Your Customer Value?
In order for you to understand the word “value” as it relates to your ability to make a sale, put the word “perceived” in front of it. If you think it’s valuable, and your customer doesn’t perceive it to be valuable, it isn’t value.
Your customer is looking to increase THEIR sales, THEIR customer loyalty, THEIR employee loyalty, THEIR productivity, THEIR morale, THEIR profit, and to have no problems.
Are those the values you bring to the table? No? Why not? Those are the value elements that any customer would consider worthy of the word. Your little add-on services are more of a bonus or extra.
What’s Your Real Mission?
The value is missing from the MISSION. Most companies russia telegram data have a meaningless mission statement that was created by a marketing department.
It’s all about being number one, exceeding customer expectations, and building shareholder value. Barf.
What’s your real mission?
Where’s the value to the customer?
Isn’t that the real mission?
You Need A Value Prop That Explains:
How you help others
How they win
How you serve in terms of the customer
How your services will lead to loyal customers and referrals
And a mission statement that matches it.
Show Your Customer How They Win
A value proposition states what you do in terms of how a customer benefits.
For example: You might say, “We provide 4-hour service response.” A more effective way to state the same thing is, “When equipment is broken or needs repair, production stops. That’s why we instituted 4-hour or less service response. That way there is minimal loss of productivity and job profitability.”
In order for you to understand the word “value” as it relates to your ability to make a sale, put the word “perceived” in front of it. If you think it’s valuable, and your customer doesn’t perceive it to be valuable, it isn’t value.
Your customer is looking to increase THEIR sales, THEIR customer loyalty, THEIR employee loyalty, THEIR productivity, THEIR morale, THEIR profit, and to have no problems.
Are those the values you bring to the table? No? Why not? Those are the value elements that any customer would consider worthy of the word. Your little add-on services are more of a bonus or extra.
What’s Your Real Mission?
The value is missing from the MISSION. Most companies russia telegram data have a meaningless mission statement that was created by a marketing department.
It’s all about being number one, exceeding customer expectations, and building shareholder value. Barf.
What’s your real mission?
Where’s the value to the customer?
Isn’t that the real mission?
You Need A Value Prop That Explains:
How you help others
How they win
How you serve in terms of the customer
How your services will lead to loyal customers and referrals
And a mission statement that matches it.
Show Your Customer How They Win
A value proposition states what you do in terms of how a customer benefits.
For example: You might say, “We provide 4-hour service response.” A more effective way to state the same thing is, “When equipment is broken or needs repair, production stops. That’s why we instituted 4-hour or less service response. That way there is minimal loss of productivity and job profitability.”