Losing an existing customer that you acquired at great expense means not only a loss of investment, but also double the cost of acquiring a new customer to make up for the lost sales. If you include the
potential profits that could have been gained canadian ceo email database from that customer in the future, the loss is considerable.
Understanding the causes of customer loss and identifying the issues customers have can lead to providing products and services that meet their needs and improving communication.
Basis of business strategy
By analyzing your company's products and services from the customer's perspective, you can develop a business strategy based on proven results.
Improving business efficiency
Centralized management of customer data can improve work efficiency. Duplicate input work is eliminated, and automatically acquired data is added, increasing the possibility of generating significant profits from your company's customer data.
Investigating the cause of customer loss
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