Number of new subscribers in the database . An additional metric can be the percentage of growth in relation to the previous reporting period (the metric will be called "audience growth rate").
Post/publication views indicator . This metric allows you to understand how interesting the material was to the audience. It is worth considering not only in the context of one reporting period, but also the total number of views of all materials for the entire period. This way, you can find the absolute leaders and play out the development of the most successful topic.
Reaction (engagement) indicators . Likes, ratings, number of comments left, reposts, etc. All of them are important for assessing the quality of content and hitting the mark. The ratio of the total number of reactions to the number of subscribers is called the average engagement rate. The ratio of the number of reposts to the number of subscribers is the distribution rate. And another interesting indicator is virality (or virality) - the ratio of reposts to the number of impressions (views).
Reach metrics . The more of your subscribers see a new post, the better (the more active the audience). Post reach is the ratio of views to the number of subscribers, expressed as a percentage or as a share. Share of voice is calculated as the ratio of the number of mentions of your company/brand to the number of mentions of a competitor's company.
You can also add your own metrics. For example, the number of negative reviews received, the growth rate of brand advocates (so-called defenders or evangelists), a comprehensive audience satisfaction indicator, etc.
Brief summary
SMM strategy is necessary and important for business, but many companies can do without social networks or social media for years and function normally. Everything depends on the specific niche and argentina phone number data ambitions of the business. Large businesses with a large reach cannot do without SMM. After all, the higher the brand recognition, the more work you need to do on your reputation. And social media is an ideal channel for working with clients.
The strategy cannot be static. As the audience grows, the business's needs, its positioning and the general approach to sales will change.
SMM is far from cheap. The costs of advertising in social networks, maintaining high-quality email newsletters and various related activities (creating original content, working through negative feedback, responding to clients, etc.) can be unrealistically high. But if you compare them with the costs of other sales and advertising channels, you can see that they are more profitable and promising.
To make SMM professional and work, it is best to seek help from a professional or even create your own department.
If SMM is not done by you or your own department (division), then contractors need to be controlled. For this, a system of metrics and assessments is used. The main "measure" is the difference between expenses and income. At first, working in the minus is acceptable, but over time, the minus should grow into a plus.