Step 1. Audit of existing content
If you already have content on your website or external platforms, we strongly recommend that you audit it before developing a new content marketing strategy. Determine how relevant it is, which materials have attracted the most attention from the audience, and which of them have actually brought you profit.
Negative experiences are also experiences. Pay attention to the content that did not give any results or was even unprofitable. Take note of it and do not repeat the mistakes made.
Step 2. Forming content marketing goals
Remember the rule: first set a goal, and then create content ghana email list for it. In content marketing, it is very important to learn to start from goals (both short-term and long-term).
Advice: Long-term strategic goals should take priority over short-term operational goals.
Formulating Content Marketing Goals
There is a convenient methodology for setting SMART goals:
Specific - specifics . The goal must be specific, clearly defined, and understandable.
Measurable - Each goal should be measurable with clearly defined metrics that you are aiming for.
Achievable or Attainable - achievability . All goals must be achievable. Do not turn the goal into a dream.
Relevant - significance . Achieving the goal should be a significant event for the company.
Time bound - time limitation . Don't set open-ended goals because you simply won't put in enough effort to achieve them.
There is an alternative methodology for setting goals CLEAR: Collaborative, Limited, Emotional, Appreciable, Refinable.
7 Steps to Developing a Content Strategy
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