At the start of the work, the client had a public Facebook page and an Instagram profile. There were few subscribers and activity, and the posts were written by the users themselves. The main strategic goal that was set for our team was to improve the quality of the content and promote the pages. This could increase the number of clicks on the site, increase conversion, promote brand awareness and bring in additional income.
The main objective and goals of the project
Our actions
Our experts noted that it is more difficult to sell a service on social networks than a product. To do this, you need to prepare a potential client, create trust in the brand. At first, we decided to show by example that now you can buy not only goods online, but also get a quality service. To do this, we constantly held short free consultations right in the jamaica email list comments under the ad, advertised with bloggers. In general, we tried by all means to show our audience that getting a service on a social network is simple and profitable - no need to go anywhere, wait in line, etc.Design a public Facebook page, Instagram profile and fill them with information
The primary objective was to increase brand awareness and collect as many subscribers to the pages as possible. To do this, our specialists completed the following work:
wrote recommendations on photo content and materials for stories in popular social networks;
set up automatic responses and a welcome message;
created a designer cover for the Facebook page;
designed the Instagram profile header;
prepared designer highlights for Instagram stories;
Together with visualization specialists, we developed banners for publications.
The main objective and goals of the project
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