Conduct a landing page analysis

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Website address
When choosing colors, be guided by the corporate style of the company, which will increase brand recognition, but not at the expense of convenience. For example, the corporate colors of Elit-Web are black, red and white. They are most often found on the site. Red attracts attention, it is better to use it for CTA buttons and capture forms. Black is suitable for the main text, and white is for the background.

Sequence of information presentation
Back in 1898, Elias St. Elmo Lewis developed the AIDA model of consumer behavior, which is still used in marketing today. Its essence is that a potential client goes through 4 stages of readiness to buy before making it:

It is important that the landing page content is presented in this order. Then south africa email list there will be a smooth transition from one stage to another. For example, you should not start with a CTA, first of all, you should introduce the consumer to the product, tell about its benefits and advantages.

Valuable and structured content
The text for a landing page should arouse the reader's interest, not scare them away. Therefore, it is necessary to divide the material into blocks and sections, each of which reveals its own subtopic. If the text is located in one continuous canvas, it is highly likely that the visitor will not read it. Large volumes of text are always associated with an unnecessary waste of time. If the material is divided into sections, each of which presents information in a thesis, then you will not only be able to hold a person's attention, but also simplify their visual search through the text.

The information you post should only concern what might interest the target user: product features, benefits, advantages of ordering from you. For example, you shouldn't insert huge blocks with stories about the rich history of your company, the professionalism of your employees, etc. It's better to create a separate article for this.