Our strategy and tactical objectives

[mehadihasan123456]

Since the client was working in a filled thematic niche, we decided to do a detailed competitive analysis. It was necessary to determine the positions in which competitors were able to bypass it. As a result, it was revealed that our client was in first place, compared to other sites working in a similar subject, due to branded traffic. All other indicators were significantly lower than those of competitors. The resource was significantly behind in domain rating and accumulated link mass, indexing in search engines.

Our strategy and tactical objectives

As a result of the work done, the following tasks were identified for development:

Technical audit . It was very important to check the logic of the site chile email list structure, conduct an internal analysis of the technical and content components, and monitor how integration with search services is carried out.
Audit of the link mass and development of a strategy for its growth . It was decided to develop a strategy for increasing the link mass not only in quantity, but also in quality.
Usability testing of the website . In the conditions of tough competition, this indicator is also important, as it allows the user to stay on the resource. How convenient it is to use is affected by the ease of internal movements, comfort when using information. This is especially important in niches where there are many competitors.