Developing a system of search query prioritization levels

[mehadihasan123456]

One of the most difficult, but at the same time most important, works was the development of a system of levels (priorities), and the breakdown of the entire core of queries according to this system.

The methodology in general looks like this: we took requests for all the products that were in the pool and conducted scoring on a number of parameters taking into account the advertising region. As a result, we got a picture of which products' advertising in which regions would give the greatest effect.

Results by direction
With this optimization we managed to achieve the following results:

results about the project - ppc

We also managed to achieve a significant improvement in behavioral cameroon email list factors on the site already in the first month of work.The third area of ​​work is social media advertising (SMM)
This advertising channel was also set up and launched before us, but compared to the others, it was the least priority previously, and accordingly had the smallest budget. Having conducted an audit of advertising campaigns, we found a number of shortcomings that, if eliminated, could have a positive effect on the effectiveness of advertising.

In particular:

1) There was only one active social media advertising campaign, where the ad testing process must be ongoing.

one advertising campaign

It was obvious that advertising had not been done for a long time. The last edit was in January 2020, while the audit was done in March.

no one was involved in advertising

2) The ads that were launched had a uniform design.

poor and monotonous design


set up correct tracking of clicks from ads in Google Analytics;
set up product advertising on Instagram;
add Instagram to the site;
add chat bot from FB;
test different conversion-focused campaign options.
Despite the fact that this advertising channel was previously the least priority, we managed to prove its importance (especially during the quarantine period, when people spend more time on social networks), and clearly demonstrate the full potential of SMM for business.