An e-commerce must attract enough traffic to reach the top of the funnel (TOFU), which basically depends on the quality of the content. But it should not be forgotten that only 1% to 2% of the traffic received is converted.
One of the measurement elements used to determine whether the sales funnel is on the right track is the click-through rate. This rate is crucial to determine the efficiency of each of the contents within the sales funnel.
Focusing on the example of a CTA for e-commerce, low figures reveal a mediocre flow of users entering TOFU. This poor click -through rate for the MOFU and BOFU phases can indicate an inadequate placement of the CTA buttons or that the proposal barely suggests value to the leads.
Measuring the conversion rate of landing pages is the next usa phone number data step to understand the efficiency of the sales funnel and the optimization of landing pages: many visits and few registrations can reveal a problem with design, links or usability.
Another measurable element is email marketing campaigns through their corresponding CTR, with an opening rate of over 30% being an indicator of a good campaign design. Within the sales funnel, emails:
They refresh the idea of a product or service when making the purchasing decision.
They trigger the transition to the next stage of the funnel.
Addressing the ROI of content is, according to a recent study by SmartInsights , one of the main pending challenges in content marketing. Measuring the efficiency of the sales funnel to detect inefficient practices that may undermine the effectiveness of ROI measurement is the first step to take.